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Glossary – Test

Test

Nikiforov Alexander
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What is a test?

A test is a questionnaire with multiple-choice answers, resulting in the user receiving a score, comments, or recommendations. For example, the company "MTS" developed a test "What kind of marketer are you?" which helps to determine a person's knowledge level in advertising. Tests are an effective tool for analysis and learning, allowing users to check their skills and knowledge.

Difference between a test and a quiz

It is important to distinguish between a test and a quiz. A quiz is similar to a survey, but its main purpose is to collect users' contact details for further sales. Unlike tests, which can be independent of a product, quizzes are often aimed at active sales. Such surveys typically have an entertaining, educational, or promotional character, but at the end of the quiz, the user is offered to buy a product or leave their contact details for further communication. For example, the cosmetic brand "Aravia" offers a test to determine skin type with subsequent care recommendations and links to purchase products.

Purpose of tests

Tests serve multiple purposes in business:

  • Increasing engagement: Users enjoy answering questions, helping them take a break from daily concerns and learn something new. Tests make content more engaging and interactive.
  • Attracting an audience: Interactive surveys often go viral, with users sharing results on social media, which increases brand recognition.
  • Improving SEO: By taking a test, users spend more time on the site, which positively affects its ranking in search engines.
  • Raising product awareness: Tests can be used to check knowledge about a company or product, and successful completion can yield bonuses.

Types of tests

There are several categories of tests:

  • Entertainment: Light surveys that may have correct and incorrect answers or provide factual results based on the user's choices.
  • Personality: Surveys that help users determine their interests or preferences, such as "What dress suits you?"
  • Educational: Tests that assess knowledge in a specific area, ranging from simple to complex questions.

Where to publish tests

Tests can be published on various platforms:

  • Website: On the official website of the company or on a separate landing page.
  • Social media: Surveys on social networks, especially in story format, help engage users.
  • Email newsletters: Tests can be integrated into emails using AMP forms.
  • Chatbots: Creating tests in messengers, such as Telegram.

How to create a test

To create a test, follow these simple steps:

  • Define the purpose of the test and come up with a concept.
  • Formulate the content, including the title and description.
  • Add visual elements to enhance attractiveness.
  • Develop a results system, so users will want to share their results.
  • Analyze the results to improve the test in the future.

Services for creating tests

There are many services that can help you create tests:

  • Google Forms
  • Madtest
  • Online Test Pad
  • Quizizz
  • Markviz
  • FormDesigner
  • Envybox
  • Lpmotor
  • Flexbe and Quizlab
  • Quiz Bot for creating surveys in Telegram