Contents
- What is teaser advertising?
- Goals of teaser advertising
- Types of teaser advertising
- Pros and cons of teaser advertising
- How to launch teaser advertising?
What is teaser advertising?
Teaser advertising is a unique form of online advertising that captures users' attention with engaging and intriguing content. The main idea behind teasers is to intrigue the audience, prompting them to click on the ad. A classic teaser ad includes a bright image, a provocative headline, and a brief text that leaves room for imagination.
You have probably encountered teaser advertising even if you were unaware of its name. These can be vibrant images with headlines promising to reveal secrets to losing weight quickly or shocking news about celebrities. By clicking on such banners, users often find themselves on sites that may be less reputable, such as online casinos or stores with limited products. While teaser advertising may have an ambiguous reputation in the Russian-speaking internet, it is actively used by well-known brands in the West.
Goals of teaser advertising
The primary task of teaser advertising is to intrigue the user and encourage them to click on the image. In the Russian-speaking internet, teaser advertising is often used by advertisers whose products and services cannot be promoted through traditional methods, such as contextual or targeted advertising. This is due to minimal requirements for creating teaser campaigns.
Although teaser advertising is not always used as the main promotional tool, it can significantly increase traffic to a website by providing access to a wide audience at a relatively low cost. It is especially effective for companies that:
- Sell mass consumer goods.
- Conduct sales and marketing promotions.
- Aim to increase traffic to their website.
Types of teaser advertising
Teaser advertising can be classified according to several parameters, the most interesting of which are content format and payment type.
By content format
- Banner advertising: Teasers in the form of static or animated banners.
- Video advertising: Videos shown before content on online platforms.
- Notifications: Teaser ads that mimic social media dialogue boxes.
- News articles: Teasers leading to incomplete news articles that require a click for full information.
By payment methods
- CPM (Cost per Mille): Payment for views, where the advertiser pays for every thousand impressions.
- CPC (Cost per Click): Payment for clicks, the most popular model, where payment is made for each click on the teaser.
- CPA (Cost per Action): Payment for specific actions, such as subscriptions or purchases.
- CPL (Cost per Lead): Payment for leads, where the advertiser pays for completed contact forms.
Pros and cons of teaser advertising
Pros of teaser advertising
- Simplicity: Setting up and launching teaser ads does not require deep knowledge of internet marketing.
- Low cost: The cost per click in teaser networks is significantly lower than other types of advertising.
- Huge audience: Teaser networks can provide hundreds of millions of impressions per month.
- Minimal content requirements: Fewer restrictions on text and images compared to contextual advertising.
Cons of teaser advertising
- Not suitable for everyone: Teaser advertising works better for inexpensive goods and services than for highly specialized ones.
- High percentage of empty audience: It is difficult to reach the target audience since teasers are shown to a broad audience.
- Bot traffic: Risk of "click fraud" by bots, which can lead to losses in advertising budget.
- Cold traffic: Users may click out of curiosity without intending to make a purchase.
How to launch teaser advertising?
If you want to attract additional traffic to your website, it makes sense to consider launching teaser advertising. To do this, you should follow several steps.
Step 1: Choose a teaser network
There are many teaser networks. Choose based on ratings and the themes of the sites the network works with. You can consider news and product networks, combining them for better results.
Step 2: Register with the teaser network
Fill in the necessary fields with contact information and confirm your registration via email.
Step 3: Adjust account settings
Set general parameters for campaigns, such as regions, click limits, and overall budget.
Step 4: Create teasers
Use network templates to create teasers by uploading images and writing headlines. It’s better to create several options to determine the most effective ones.
Step 5: Launch the advertising campaign
After launching, monitor the traffic statistics, budget expenditure, and conversion rates. Use available analytics tools to evaluate the effectiveness of your campaign.
Thus, teaser advertising can become an effective promotion tool for businesses, allowing them to attract users to their website, conduct marketing promotions, or promote new products. However, it is important not to rely solely on it, but to use it as an additional tool.