Contents
- Definition of content uniqueness
- Impact of uniqueness on SEO
- How to check content uniqueness
- What level of uniqueness is required
Definition of content uniqueness
Content uniqueness is an important concept in the field of SEO and implies the originality of materials, their presence on the internet, and the degree of prevalence. In the context of textual content, uniqueness defines how often certain phrases and words appear on different websites. This indicator is expressed as a percentage: if content is published for the first time, it is considered 100% unique. If the text has been copied from another source, its uniqueness will be zero. The same applies to images, graphs, and other media files — their copying also reduces uniqueness.
Impact of uniqueness on SEO
Content uniqueness directly affects how search engines evaluate a site and its positions in search results. The more original content on a web resource, the more positive the attitude of search bots. For example, Yandex emphasizes in its website quality guidelines: “Create websites with original content. Websites with non-original and low-value content, as well as those created for selling links and ads, will be lowered in ranking or removed.” Google also focuses on the fact that creating attractive and useful content takes precedence over other factors.
Websites with non-unique content risk losing the trust of search engines, which will subsequently lead to a decrease in their positions in search results. They may face penalties, both automatic and manual. Although traffic will not drop to zero, its dynamics will be negative, leading to a decrease in sales and profits. Moreover, low content uniqueness can negatively affect reader loyalty — over time, users may stop following a resource that does not offer unique and useful materials.
How to check content uniqueness
Checking content uniqueness can be done using a number of specialized services for SEO text analysis. Some of the most popular tools include:
- Advego
- Text.ru
- Etxt
These services allow for a quick determination of the text's uniqueness level and help fix potential content issues. For example, one of the screenshots shows that the text's uniqueness is zero because it was copied from the "Marketing Dictionary" by Unisender.
What level of uniqueness is required
It is not necessary to strive for 100% uniqueness of the material. A level within 70-90% is sufficient to achieve positive results. This allows for a balance between originality and usefulness of the content. To increase uniqueness, it is recommended to use various strategies, such as paraphrasing, adding personal analysis or comments to existing topics.
For more detailed information on where to check and how to increase content uniqueness, you can refer to the Unisender blog.