Contents
What is video content?
Video content refers to any information presented in video format, including commercials, interviews, and video reviews. Sometimes the term "video content" is used to refer to materials that do not have a direct commercial purpose, such as videos created for content marketing that cover interesting topics for viewers without a clear product sale.
Video occupies a significant portion of the time users spend online. In 2022, YouTube was the most popular app on Android, where users spent nearly 24 hours a month. In comparison, Facebook lagged behind with an average of 20 hours, while TikTok occupied nearly 20 hours, increasing viewing time by 48% over the past year. This underscores the high interest in video formats.
Why is video content needed in marketing?
Video content plays a significant role in marketing strategies, allowing for customer engagement and increasing their involvement. Let's consider some key aspects:
- Persuasiveness: According to Wyzowl, 96% of people watch videos to learn more about a product or service. 84% of viewers make a purchasing decision after watching a video.
- Attracting a new audience: According to Mediascope, 39% of Russians watch YouTube daily for an average of 88 minutes. Engaging video content can attract people who are not planning to make a purchase at the moment but may become customers in the future.
Types of video content
All video production in marketing is divided into two main categories: product video content and content marketing video content.
Product video content
This type of content focuses on showcasing the product itself and includes:
- Commercials for TV, billboards, and video players;
- Product demonstrations in descriptions;
- Video tutorials on how to use the product;
- Answers to frequently asked questions;
- Video presentations of case studies;
- Customer testimonials.
Content marketing videos
This format focuses on topics of interest to the audience that are not directly related to the product. Examples include:
- Educational or entertaining videos;
- Interviews or webinars;
- Animated videos;
- Live streams on social media.
How to shoot video content?
Creating video content independently is possible but requires preparation. Key steps include:
- Script: It is necessary to draft a plan in advance to avoid unnecessary delays and a video that is too long.
- Equipment: Good cameras and microphones are needed for quality video. Even modern smartphones can work if they have a decent camera.
- Location: Ensure that the filming location is tidy and well-lit.
- Editing: Video often requires processing, including cutting out unsuccessful takes and adding effects.
How much does it cost to buy video content?
Delegating filming to professionals can be an effective solution. The cost of video content varies depending on several factors, including:
- Length of the video;
- Location of the shoot;
- Involvement of actors or company representatives.
Prices can start from 45,000 rubles for creating a video case or reach 50,000 rubles per minute of finished video. Thus, creating quality video content requires significant investments, however, the potential return on investment makes it an important part of marketing strategies.