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What is a vlog?
A vlog is a video blog, which is a type of internet blog where the author conveys information in the format of video content. The term "vlog" is derived from the abbreviation of the English expression "video blog." This modern phenomenon has become an integral part of the digital world, allowing people to share their thoughts, experiences, and creativity through video.
A striking example of a successful vlogger in Russia is Wylsacom, a well-known tech blogger who runs a popular YouTube channel dedicated to gadgets and technology. His channel has over 10 million subscribers, which confirms the immense popularity of video blogs among viewers. At the beginning of its existence, the term "vlog" was used to distinguish between authors of text blogs and creators of video content: the former were called bloggers, while the latter were referred to as vloggers.
Popularity of vlogs
In the modern world, the video format is actively used across all internet platforms and social media. Many users simultaneously create both text and video content. As a result, some popular bloggers and experts define a vlog as a specific type of channel content — a video diary. In such vlogs, authors share events from their lives, travels, moves, and other personal stories.
For example, one of the hour-and-a-half long videos may contain a compilation of events when the blogger and their friends travel to Dubai, showing where they went, how they got around, and what souvenirs they brought back. This creates a sense of presence and helps viewers immerse themselves in the atmosphere of travel alongside the author.
Why do you need a vlog?
Vlogs are very popular among viewers, especially among the youth: Generation Y (1981-1996) and Generation Z (after 1997). These groups easily absorb information through videos, actively watch reviews and video presentations, and use vlogs as a means of entertainment and education.
If your brand's target audience falls into these age categories, creating video content becomes not only useful but also an important step. For instance, the company Unisender produces screencasts — video tutorials that show how to solve business tasks using their service. These materials are perfect for those who prefer to learn visually, as "it is better to see something once than to hear about it a hundred times." Thus, vlogs and video content become essential tools in the arsenal of modern digital marketing.