Webinar

What is a Webinar?

A webinar is an interactive online meeting that takes place in real-time. During such an event, participants can ask questions, respond to them, and communicate via chat. For example, Unisender conducts webinars on email marketing, where the speaker and their presentation are displayed on the main screen, and a chat window for questions from the audience is located on the right, with administrators responding to those questions.

The recording of the webinar is usually saved and sent to participants or published on video hosting platforms and the company's social media. This helps to broaden the audience and increase information reach.

Why Webinars are Necessary

Webinars play an important role in business, allowing companies to address various tasks:

• Training: Speakers share experiences, tips, and discuss new trends or changes in legislation. Such webinars are often conducted in the field of online education for students and clients.
• Sales: During webinars, companies showcase their products, describe their advantages, and demonstrate how to use them. For example, CallTouch held a webinar where they discussed their widgets and offered a promo code for free callback minutes.
• Demonstrating Expertise: Speakers share successful cases and results of their work, helping to gain the audience's trust. The "SberMarketing" webinar on SMM trends provided a good opportunity for the company to strengthen its expertise.

Often, a single webinar can address multiple tasks simultaneously, such as training and selling a product or enhancing expertise.

Types of Webinars

Depending on their goals, webinars can be categorized into:

• Educational: Focused on imparting knowledge and skills.
• Sales: Aimed at attracting customers and selling goods or services.
• Reputational: Strengthening brand loyalty and demonstrating expertise.

Webinars can also be free or paid. There are automated webinars, which simulate a live broadcast without the actual participation of a speaker. This allows companies to save resources by conducting similar events without the need for constant organization.

How to Conduct a Webinar

The process of preparing for a webinar can be conditionally divided into several stages:

1. Formulating the Idea and Topic: The webinar should address a specific task, and it's important to determine what the discussion will be about, who the speaker will be, and what benefits the audience will gain.
2. Planning: Create a webinar plan indicating time for greetings, speaker presentations, and time for questions.
3. Preparing Content: Check the presentations and visual materials that will be used during the webinar.
4. Technical Work: Choose a location for filming, check the equipment, and determine the platform for conducting the webinar.
5. Promotion: Use various communication channels to attract listeners, such as email newsletters and social media.
6. Analytics: After the event, analyze the results, evaluate conversion, attendance, and audience engagement.

Conducting a webinar requires thorough preparation and attention to detail, which allows for achieving set goals and ensuring successful interaction with the audience.