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Glossary – Webvisor

Webvisor

Nikiforov Alexander
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What is Webvisor

Webvisor is a free tool provided by Yandex.Metrica that allows detailed analysis of user behavior on a website. This service records user actions in the form of brief descriptions and video recordings, enabling marketers to observe visitors' activities throughout their visit. Webvisor stores information about all visits for the last 14 days, allowing for an in-depth analysis of user behavior.

The main purpose of using Webvisor is to see and analyze the actions of real users on the site. Marketers turn to this tool to solve various tasks, such as:

  • Testing new functionalities.
  • Identifying layout errors on the site or specific pages.
  • Determining which content is most interesting to the audience.
  • Improving usability (user-friendliness of the site).

Webvisor Features for Marketers

All user visits to the site in Webvisor are presented in a table, where each row corresponds to an individual visit. In the "Visit Information" card, you can find a number of characteristics that can be displayed in the table by clicking the "Configure Columns" button. This is very convenient for sorting visits by various parameters.

Visit Characteristics

The information about the visit includes ten main characteristics:

  • Date and time of the visit.
  • Time spent on the site.
  • User's region.
  • Operating system, browser, and screen resolution.
  • Number of pages viewed.
  • External pages: entry and exit from the site.
  • Traffic source.
  • Tags for analyzing advertising sources.
  • Device type (mobile, tablet, PC).
  • Goals achieved, if they are set in Yandex.Metrica.

The recording of the visit allows observing user actions on the site, including mouse movements, clicks, form filling, and text copying. Webvisor captures all actions, which helps understand how users interact with the content.

How to Install Webvisor

Before installing Webvisor, it is important to consider a few points:

  • Recordings are stored for the last two weeks and no more than 150,000 visits per day.
  • Visit data is updated with a delay of 5-10 minutes.
  • The site must use UTF-8 encoding for the service to function correctly.

To install Webvisor, follow these steps:

  1. Go to the settings of Yandex.Metrica, under the "Counter" tab, and turn on the toggle for "Webvisor, scroll maps, and form analytics".
  2. On the "Webvisor" tab, activate Webvisor 2.0, which records dynamic content and user actions.
  3. Save the changes and update the counter code on the site.

After completing all actions, Webvisor will be available through the left menu of Yandex.Metrica. Please note that the service may turn off if recordings have not been viewed for the last 6 months.

How to Use Webvisor

For more effective analysis of visit data, it is recommended to filter them by segments, such as mobile devices, contextual advertising, or the number of views. All key metrics for analysis are available at the beginning of the article.

Marketers often get carried away watching all Webvisor recordings; however, it is important to remember the possibility of segmentation for quickly identifying issues of interest. For example, users who started placing an order but did not complete it can be highlighted.

Data Segmentation

To perform segmentation based on certain criteria, select the desired parameter in the visit records table. If the required parameter is missing, it can be added using the "Configure Columns" button. Data can be filtered by column header or through the funnel button. Webvisor is also accessible from any Metrica report.

Let's consider several tasks that can be solved using Webvisor:

  • Understanding what prevents a user from taking a targeted action.
  • Testing page updates after significant changes.
  • Identifying interface and content problems.
  • Tracking issues on different devices and operating systems.

Frequently Asked Questions about Webvisor

What data does Webvisor not save?

The service does not record users' passwords and logins, as well as personal data to maintain confidentiality.

Why is Yandex Webvisor not working?

Reasons may include incorrect HTML code on the site or other technical errors. All recommendations for resolving them can be found in the Metrica Help.

Will the website speed decrease if Webvisor is connected?

No, connecting Webvisor does not affect the website loading speed, as user action recordings occur after the content is loaded.

Why are there fewer visits in Webvisor than in other Metrica reports?

Webvisor displays up to 150,000 visits per day, and if there are more, the service will show representative recordings for 24 hours.