Core target audience

Contents

• What is the core target audience?
• Why is it important to know the core target audience?
• How to determine the core target audience?
• Conclusion

What is the core target audience?

The core target audience is the group of people most likely to purchase a company's products to meet their specific needs. This is the most valuable and promising segment of customers, as they show the greatest interest in the products and generate maximum profit.

For example, Maxitoys, a company specializing in the production of plush toys, has identified its core target audience as parents of children aged 2 to 10 years. These buyers often choose cute and interesting plush items, making them the primary focus of the company's marketing efforts.

In addition to the main group, there are other categories of customers who may also purchase Maxitoys products but do not fall within the core target audience. These include:

• Young people without children who buy toys as gifts.
• Collectors looking for specific characters.
• Teachers and tutors using toys for educational purposes.
• Doctors distracting young patients during medical procedures.

Why is it important to know the core target audience?

Understanding key customers allows companies to develop their marketing strategies more effectively. Knowing the characteristics of the core target audience enables:

• Identifying the main needs and problems of customers.
• Determining brand positioning and formulating a unique selling proposition.
• Effectively allocating resources by focusing budgets on the most significant segments.
• Selecting appropriate promotion methods and communication channels.
• Creating creatives and advertisements that are understandable and appealing to the target audience.
• Developing products that closely align with customer needs.

For instance, the core target audience of Burger King is teenagers and young adults, which is reflected in their advertising based on provocation and humor. Researching audience behavior allows the brand to adapt its marketing strategies, making them more targeted and effective.

How to determine the core target audience?

Determining the core target audience begins in the product development and launch phase. This helps select the right positioning, conduct branding, and define the unique selling proposition. If the company is already established in the market, the core target audience can be sought among existing customers.

To effectively determine the core target audience, it is recommended to follow this algorithm:

• Study the audience: Gather data about your target audience using information from sales and analytical systems. Conduct market research.
• Segment the audience: Identify key characteristics such as gender, age, income, and interests, and divide customers into segments.
• Use persona method: Create a character profile representing a specific segment of the target audience, describing their needs and motivations.
• Identify the ideal customer: Analyze which segment has the greatest potential for purchases and loyalty.
• Test the hypothesis: Launch trial advertising campaigns and gather customer feedback.
• Develop a marketing strategy: If the hypothesis is confirmed, create a new strategy, directing primary resources to the core target audience while not neglecting other segments.

Conclusion

Defining the core target audience is an important step for any company looking to successfully promote its products and services. It allows for a more precise understanding of customer needs and the development of strategies that will be most effective. Ultimately, knowing your core helps not only to increase sales but also to strengthen relationships with customers, creating a loyal audience.