What is more important to you when selecting a digital specialist—creativity or technical skills? How can you tell if a candidate is truly good or just knows how to promote themselves? We've gathered tips on how to evaluate a digital specialist's resume.
What should be included...
It's convenient when there are few messages and client requests: you can handle them manually. But over time, the reach increases, and the flow of questions does too. To avoid losing clients and to lead them to a sale, it's essential to systematize the responses.
How to not miss...
Your posts are no longer working. Does that sound too harsh? Perhaps. In 2024, your content risks going unnoticed unless you change your approach.
In this article, we will discuss how to create a working strategy.
Signs of effective...
If you have a blog, you know that finding new topics is challenging, and you spend just as much time on formatting as you do on writing. But your subscribers don’t care—they want to see new content. Plus, you need to attract a fresh audience. Here’s how to write interesting and engaging...
Why do good specialists receive rejections? Their resumes do not attract attention. It’s not enough to be a professional in your field; you need to show this to the employer. How can a digital specialist create a resume that gets responses? This article provides...
A dozen comments and shares—you wake up and rejoice: the company’s post was well-received by the audience. Then you see angry comments: there’s a clear mistake or offensive information in the post. Why did this happen? Your company lacks an approval process—you don’t see the posts...
Experienced SMM specialists have written content plans more than once. But how can you do it most effectively? And if you are a beginner, you are probably wondering where to start. We have created a guide for you.
Rules for a good content...
Are all the interactive elements already in your content plan, the "reels" filmed to trendy sounds, and you have no more ideas? It's time to turn to specialized services. Some will participate in the brainstorming process, while others will take the task completely off your hands. We've...
When you publish the same posts every day instead of new content, it’s a sure path to burnout. “The promotion runs from June 20 to June 25,” “We’re extending the promotion until June 30.” Sound familiar?
Imagine a typical day for an SMM specialist managing regional...
You have probably heard various stories about how artificial intelligence writes books, creates paintings, and even invents new languages. But let's take a closer look at how true this is and what the actual capabilities of neural networks are in content generation.
Artificial...
The cycle of tasks, constant deadlines, and the need to quickly respond to market changes—all of this requires entrepreneurs, SMM specialists, and bloggers to effectively manage their time and content. It seems that keeping up everywhere is becoming increasingly difficult. However, the...
There is a special category of content that never ages and is always relevant – this is evergreen content.
Evergreen content is like a fine old wine: it only gets better with time. But what exactly is it? Evergreen content consists of materials that retain their value and...
Auto-posting is a convenient tool that allows you to schedule publications in advance, saving time and effort. Your task is to create quality content, while auto-posting takes care of ensuring it is published at the right time and in the right place. However, with the growing popularity of...
Imagine scrolling through your social media feed and coming across dozens, hundreds, or even thousands of similar offers. "Best quality," "Exclusive design," "Unique product"—these phrases are so overused that they no longer make any impression. Moreover, they evoke boredom and irritation....
Three out of five companies have integrated video marketing into their content strategy. This statistic comes from WordStream, a market research company.
Contents
Video Marketing in Numbers
The Role of Video in...
Marketing is no longer impersonal.
In the past, we communicated with a mass audience, where everyone was just one of many. Now this has changed: it’s not about a broad audience, but about each individual person.
Contents
The Importance of...
The time when companies could simply turn a blind eye to ethical principles and sustainability in the pursuit of profit is long gone. Entrepreneurs need to think not only about how they make money but also about how it affects their reputation and public perception.
Now, ethics...
