We have prepared a list of 22 questions applicable to any product in any industry that should be addressed in your content. Every product, good, or service is created with a specific purpose for a particular audience. However, there are universal questions that concern potential buyers...
How to maintain a balance between content quality and quantity? Bloggers can share captivating stories and capture attention with their charisma, but for companies, the task becomes more complex. Consumers understand that the main goal of commercial accounts is sales, and therefore they...
Every SMM project requires not only a creative approach but also clearly defined tasks.
Specialists, whether they are copywriters, designers, or content managers, have their unique perspectives and approaches to work. Therefore,...
In this article, we have prepared a step-by-step guide for you on creating reports for SMM managers. Why are they necessary? First of all, to understand what works and what doesn’t. Reports are not just boring tables with numbers; they are an opportunity to see...
Sorting comments? Oh come on! You might say! An endless amount of time goes into sorting comments, and now there’s sorting to think about too. Is our work time made of rubber?
Exactly, it’s not! That’s why...
Many business owners, especially those who are not tech-savvy, see SMM as something easy and not very important. They think that just posting a couple of pictures will attract customers on their own. Oh, how far from the truth that...
Every day, SMM specialists face a flood of tasks: from creating content to analyzing results. How can you avoid drowning in this flow and stay focused? It’s important to have reliable "helpers" at hand that can help you tackle any challenges and make your work more...
When it comes to creating content in a team, many envision something simple: gather people, assign tasks — and off we go to new heights! However, as practice shows, behind this apparent simplicity lie misunderstandings, missed deadlines, and...
Neural networks penetrate a wide variety of fields, from medicine to the arts, and, of course, content creation has not been spared. Artificial intelligence can write articles, generate images, and even compose music.
However, as...
Users nave just three seconds to decide: "Read more or scroll past?"
What makes content stand out and encourages the audience to read? Correct, the headline! It’s the first thing...
How to Properly Fill Out the Profile Header on Social Media So It Not Only Exists but Actually Sells?
Imagine you visit the page of an account that sells sewing equipment. On the page,...
Unfortunately, negative feedback on the internet is unavoidable. In the world of social media, where everyone can share their opinion, unpleasant reviews sometimes appear. And that’s okay! The main thing is how to respond to...
January is a special month. The holidays are over, and we are still in a state of light euphoria, sharing fresh impressions and news with our colleagues. But here’s the problem: time flies, and we lack the strength and inspiration to...
Let’s talk about the future
What will everyone involved in social media promotion be talking about in 2025? What content will become a real hit, and what values will...
When it comes to promoting on social media, setting the right goals is like laying a foundation. If it's crooked, the whole building will be shaky.
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As the New Year holidays approach, we all dream of switching off our brains, relaxing, and enjoying the festive atmosphere. However, as practice shows, working in social media is not a process that can simply be left for ten days and then returned to as if nothing happened.
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Today, we will talk about how to maintain engagement on social media during the most magical yet challenging time of the year — the New Year holidays.
We all know that during this time, user activity on social media can significantly decrease. People get distracted by family...