Mastodon — is free open-source software that was created in 2016. Here, social networking sites are hosted on decentralized servers and are not owned by a single person or company. Simply put, it is software that allows anyone to launch their own social network.
Mastodon brings together many servers, each with its own policy and requirements. Sometimes a single person runs the server, while other times it is managed by a whole team of moderators, administrators, and super-administrators. Notably, after registering on one server (or community – as it is more commonly called), you can easily communicate with users from other communities.
By the way, users can find servers that match their interests and beliefs and join any of them. Most servers are freely accessible without any requirements, while others require an application for access. Then you just share thoughts and news, photos and videos, tag friends, and make new acquaintances.
Interestingly, many Twitter users migrated to Mastodon and note that the inhabitants here are quite interesting and reasonable.
Mastodon Audience
Mastodon's audience is diverse. For example, Mastodon.online is preferred by people aged 25-24 and 55-64 years. They account for 20.28% and 21.78% of all users. This server is mostly preferred by men: 64.78% of the audience is male. The total visits per month amounted to 571.1 thousand.
Mastodon.art has a younger audience: 44.6% are users aged 18-24, and another 37.52% are 25-34 years old. 56.48% of the subscribers are men, 43.52% are women. Within a month, this server recorded 185.6 thousand visits.
Mastodon.social is preferred by users aged 25-34 (29.79%) and 18-24 (23.19%). Moreover, the majority of users, according to similarweb data, are men: 71.79%. It is the most "heavy" server by visits — 3.3 million.
As for the Russian-speaking servers mastodon.ml and lor.sh, there is no data about their audience. However, it is known that the first one receives approximately 14.6 thousand visits a month, while the second one has 8.3 thousand.
How it works
The principle of operation of Mastodon is not much different from other social networks. You can download the app on android and ios, and you can use a laptop or computer.
First, you need to register. To do this, enter a username, email address, password, read the basic rules, confirm your email address — and that's it!
Then, in the settings, you can enter your information — nickname, gender, age, place of residence, interests, hashtags — in general, everything you find necessary. You can also set the language and interface. Each post in the general feed can also be automatically translated. If you don't like the server, you can change it or even set up your own server.
What you can and cannot do
The main rule of Mastodon is respect. Bullying, any manifestations of racism, sexism, harassment, incitement of hatred, or calls to illegal actions are prohibited here. Content of 18+ category can be posted, but it must be marked as "Sensitive content." By the way, no verification is required to view such content — just one click is enough.
What if the server goes offline?
There are no ads on Mastodon, and servers exist only through the efforts of enthusiasts. And one day, a server may cease to exist. If this happens suddenly, all hard-earned likes, subscriptions, and followers will disappear. But if you learn about the closure of a server in advance, you can transfer your account to any other server, and everything will be preserved.
Let us remind you, regardless of the server you are registered on, you can communicate or like a post from any user in any community.
How to connect Mastodon to Postmypost
You can connect your Mastodon account to Postmypost. This will allow you to add new publications on schedule, analyze content effectiveness, publish posts simultaneously on Mastodon and other social networks.
To connect Mastodon, go to settings, select this social network icon — and everything will be connected right away!
