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Glossary

Social Media Terms: A Complete Glossary by Postmypost
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4D branding
4U headlines
A
A/B testing of advertisements
A/B testing of a website
A/B testing of emails
ABC analysis
Affiliate Manager
AI Coach
AIDA (AIDA model)
AJAX
Ambient media
AMP (Accelerated Mobile Pages)
AMP email
API (application programming interface)
ARPU (average revenue per user)
ASO specialist
ATL (above the line)
Avatar
Auto funnel
Automation of business processes
Automatic email distribution
Auto-posting on social media
Autoresponder
Author's column
Adaptive email layout
Adaptive web design
A tracking system
Active listening
Active sales
Algorithms of social networks
Anchor
Arbitrageur
Art Director
Art direction
Assortment
Associated conversions
Authentication
Affinity index (AFF)
Account ban
Abandoned basket
Accounts receivable
Artificial Intelligence (AI)
Amplification rate
Activity feed in social networks
Advertising Manager
Attribution model
Affiliate marketing
Advertising
Advertising in messengers
Advertising on social media
Advertising with bloggers
Advertising services
Advertising integration
Advertising campaign
Advertising load
Advertising strategy
Advertising agency
Advertising budget
Advertising slogan
Average Order Value (AOV)
Acquiring
Ambush marketing
B
B2B (business to business)
B2C (business to consumer)
B2E (business for employees)
B2G (business for government)
B2P (business for people)
BANI world
Big Data
BPM system
Brand Lift
BTL (below the line)
Business Intelligence (BI)
Brand Identity
Brand ambassador
Brand archetype
Brand Architect
Brand Architecture
Brand attributes
Brand Audit
Banner advertising
Banner blindness
Beneficiaries
Benchmarking
Bidding
Business Analyst
Business angel
Business model
Business plan
Business process
Billboard
Blickfang
Blog
Blogger
Blogging
Blocking of social network
Browser
Brand
Brand design
Brand code
Brand media
Brand Manager
Brand management
Brand Producer
Brand tracking
Brand challenger
Brand book
Branding
Branding agency
Branding
Branded queries
Brandformance
Brief
Briefing
Brochure
Business card
Business etiquette
Brand identity
Brand Hierarchy
Brand cannibalization
Brand Wheel
Brand concept
Brand contract
BCG Matrix
Brand mission
Brainstorming
Brand platform
Behavioral factors
Behavioral targeting
Bounce rate in newsletters
Bounce rate on the website
Brand portfolio
Brand penetration
Brand Gap
Brand value
Brand Strategy
Blue Ocean Strategy
Break-even point
Brand awareness
Brand style
Breadcrumbs
Brand values
Black optimization methods
Black PR
Brand ecosystem
C
C2B (from consumer to business)
C2C (consumer to consumer)
CDP (Customer Data Platform)
CGI graphics
Click-to-call
CMO (Chief Marketing Officer)
CMS
CPA (cost per action)
CPA networks
CPC (cost per click)
CPI (cost per install)
CPL (cost per lead)
CPM (cost per thousand)
CPO (cost per order)
CPP (cost per point)
CPV (cost per view)
CRM marketing
CRM marketer
CRM system
CSS (Cascading Style Sheets)
Customer journey map (CJM)
Customer Lifecycle Management (CLM)
Copyright
Competitor Analysis
Content Exchange
Charity
Content distribution
C-level positions (CMO, CEO, CFO, CIO)
Consumer Loyalty Index (NPS)
Cabinet study
Communication Channels
Captcha
Cascading mailings
Castdev
Customization
Case
Cashback
Classification of goods
Click-through rate of the mailing (CTR)
Click-through rate (CTR)
Clickander
Clickbait
Cliché
Cloaking
Co-branding
Cohort analysis
Call center
Collaboration
Commercial factors
Commercial proposal
Communicative Interferences
Communication strategy
Community
Community manager
Community management
Conversion in sales
Competitive strategy
Competition
Consulting
Chatbot builder
Consultative sales
Consumerism
Contextual advertising
Content
Content analysis of media
Content marketing
Content Marketer
Content Manager
Content Management
Content plan
Content strategy
Content Newsletter
Conference
Copywriter
Copywriting
Corner
Corporate culture
Corporate email
Corporate Social Responsibility (CSR)
Corporate image
Corrector
Correlation analysis
Conversion rate
Coverage ratio (ERR)
Crowd marketing
Crowdsourcing
Crowdfunding
Creative
Creative Director
Creator
Cross-sell
Cross-browser compatibility
Cross-platform
Crossposting
Circles in Telegram
Cookies
Counseling
Cost leadership
Content Matrix
Cover in social media
Customer churn rate
Coverage
Confirmation letter
Customer Lifetime Value (LTV)
Customer retention rate
Call to action
Checkout area
Cost price
Celebrity
Certification
Customer Acquisition Cost (CAC)
Color Theory
Content formats
Cold mailing
Cold calls
Chroma key
Chain of letters
Chatbot
Chat map
Checklist
Core target audience
D
D2C (direct to consumer)
Data-driven approach
Diversity principle
DKIM
DMARC
DOOH advertising
Double Opt-In (two-step subscription)
Depreciation
Dedicated IP
Depth of assortment
Depth of viewing
Digest
Downsell
Deduplication of clients
Declaration of Conformity
Delegation
Demarketing
Dumping
Diversification
Digital marketing
Digital marketer
Design system
Dealer
Dynamic content in the newsletter
Deepfake
Direct
Disclaimer
Distribution
Differentiation
Diffusion of innovations
Domain
Doorway
Delivery rate
Drop domain
Dropshipping
Doomscrolling
Decision Maker (DM)
Delphi Method
Direct advertising
Direct marketing (direct marketing)
Direct sales
Dark patterns
Driverizing
Demand factors
E
EBITDA
Edtech
Email outreach
Email Marketing
Email marketer
Email subscriber
Email newsletter
ERP system
ESG (Environmental, Social, Governance)
Email address
Email address database
Employer brand
Evergreen content
External website optimization
Engaging mechanics in social networks
Engaging content
Exhibition
Email newsletter design
EAC mark
Event
Event marketing
Event marketer
Establishment
Engagement Rate (ER)
Educational content
Error 403
Error 404
Easter egg
Email client
Editor
Editing
Email Service Provider (ESP)
End-to-end analytics
Email marketing strategy
Email footer
Eco-friendly brand
Economy of Passion (passion economy)
Expert content
Export
Elasticity of demand and supply
Electronic commerce (e-commerce)
Electronic trading platform
Elimination
Email Etiquette
F
FAB (HPV)
FMCG (fast moving consumer goods)
FOMO (fear of missing out)
Full-cycle agency
Firewall
Flat organizational structure
Field research
Five Forces of Porter: Analysis of Competitive Forces
Favicon (favicon)
F**k up
Fact-checking
Fundraising
Founder
Fake
Facing
Feminine form
Fintech
Feature
Feature
Flagship product
Flight
Focus group
Follower
Franchise
Freelance
Fraud
Fulfillment
Frequency of requests
G
G2C (Government to Citizens)
Gap analysis
GDPR (General Data Protection Regulation)
Government Relations (GR)
Growth hacking (growth hacking)
GRP (gross rating point)
Gross income
Guide
Guideline
Gamification
Gemba management
Geo-dependent queries
Geomarketing
Geomarketer
Georeklama
Geofencing
Giveaway
Gig economy (gigonomics)
Ghostwriter
Graphic Designer
Greylisting (grey lists)
Group on social networks
Golden Hammer
Golden Triangle
GE McKinsey Matrix
Guerrilla marketing
Giffen effect
H
HoReCa
HTML
High-frequency requests
Hidden advertising
Hype
Hater
Hashtag
Holacracy
Hall test
Hosting
Human-readable URL (HRU)
Hysteresis effect
Halo effect
I
IP address
Image editor
Internal PR
Internal website optimization
Indoor advertising
Inbound marketing
Inspections (VTR)
Illustrator
Illustration
Image advertising
Image maker
Import
Impulse purchase
Invoice for services
Incoterms
Innovation
Insight
Integrated marketing communications
Intellectual property
Intent
Interactive content
Interview
Interviewer
Internet of Things
Internet marketer
Influencer marketing
Influencer marketer
Influencers
Information reason
Information letter
Information requests
Information bubble
Info style
Indirect marketing
Inactive email subscriber
Indirect sales (secondary)
Inventory turnover
Interlinking
Installment plan
Internet advertising
Invoice
J
JavaScript
JTBD
K
Key visual
KPI (Key Performance Indicators)
Knowledge base
Kanban
Keyword clustering
Key clients
Keywords
Kano Model
L
Look-alike audience
LSI keys
Lean manufacturing
Layout of the letter
Living cover
Law of Supply and Demand
Legislation in advertising
Like
Life placement
Lifestyle
Landing Page
Lead
Lead in the text
Lead magnet
Lead Generation
Link building
Leafleting
Licensing
Logistics
Logobook
Logo
Local audience
Longread
Launch
Loyalty
Labeling of advertising
Low-frequency queries
Letter preheader
Loyalty program
Lead scoring
Lead collection form
M
MAU, WAU, DAU
Media Relations
MRR (Monthly Recurring Revenue)
MVP (minimum viable product)
Market Potential Analysis (BDI, CDI, GPI)
Market Analysis
Marketing Assistant
Market share
Market capacity
Murphy's Laws
Mirror of the website
Margin and profitability
Marketing
Marketing mix (marketing complex)
Marketing hypothesis
Marketing Information System (MIS)
Marketing strategy
Marketing Research
Marketing risks
Marketing budget
Marketing Scenario
Marketer
Marketing Analyst
Marketplace
Masks in social networks
Mascot
Mass market
Mass media
Masslaking
Mass communication
Mass following
Machine learning
Media buyer
Media Kit
Media Plan
Media planner
Media field
Media Split
Media advertising
Meme
Memologist
Marketplace Manager
Merch
Merchandiser
Merchandising
Messenger
Messenger marketing
Meta tags
Method SMART
Monte Carlo Method
Method of personas
Methods of product analysis
Microconversion
Microdata
Millennials
Meetup
Moderation in social media
Mockup
Monitoring of public opinion
Monitoring of social networks
Monobrand
Moodboard
Multi-brand
Manipulation in social networks
Markup
Maslow's hierarchy of needs
Marketing Plan
Mail server
Mailing
Messaging distribution
Market niche
Market segmentation
Mystery shopper
N
NDA (Non-Disclosure Agreement)
Nest brand
Narrative
Native advertising
Nonverbal communication
Naming
Neuro-linguistic programming (NLP)
Neuromarketing
Neuromarketer
Neural network
Non-commercial advertising
Networking
Nigerian spam
Non-conforming
Newsjacking
Network marketing
Netiquette
O
OKR (Objectives and Key Results)
Outreach
Occam's Razor
Online store
Opinion leaders
Outdoor advertising
Overton Window
Omnichannel
Onboarding
Organic traffic
Open rate
Offer
P
Party Plan
PDCA (Deming cycle)
Performance marketer
PERT analysis
PESO model
PEST analysis
Pet project
PHP
Pixel Perfect layout
Plain-text
POS materials
PR (public relations)
PR campaign
PR manager
PR strategy
Pro bono
Product Market Fit
Push notifications (pushes)
Python
Product life cycle (PLC)
Pareto Principle
Publication Calendar
Positioning Map
Personal sales
Personal brand
Personal account of the website
Project Manager
Pricing methods
Public
Publicity
Pagination
Pipeline
Parallel import
Parsing
Partner placement
Patent for invention
Pattern
Paywall
Personalization of newsletters
Performance marketing
Pessimization in social networks
Print advertising
Pixel of the advertising cabinet
Pitch
Paid content
Podcast
Podcaster
Positioning
Privacy Policy
Popander
Popup (dialog box)
Post-release
Posting
Post campaign
Postmaster
Post-payment
Post-production
Prime time
Priming
Price list
Product presentation
Pre-roll
Presale
Press kit
Press conference
Press lunch
Press Release
Press Service
Press tour
Privacy on social networks
Product placement
Product line
Product Article
Product Marketer
Promotion
Promopost
Promoter
Prompt
Prototyping
Psychographics in Marketing
Profitability
Private label
Product line
Product matrix
Product feed
Packaging
Phishing
Price discrimination
R
RDB (resonance, differentiation, belief)
Response rate
RFM analysis
ROAS (return on ad spend)
Robots.txt
ROMI (return on marketing investment)
RSS feed
RTB (real-time bidding)
Returned letter
Revenue
Radio advertising
Rider
Reactivation letters
Rebranding
Redirect
Redpolicy
Recommendation systems
Repost
Reputation in social networks
Rewriting
Retargeting
Retail
Retailer
Refund
Referral program
Referral link
Reference group
Rebate
Risk management
Registration form on the website
Russell's Teapot
S
S.C.O.R.E
SaaS (software as a service)
Sales Lift
SCAMPER
Scrum (scrum)
SEO (search engine optimization)
SEO specialist
SERM (search engine reputation management)
SERM specialist
SERP (search engine results page)
SKU (Stock Keeping Unit)
Small Talk
SMM (social media marketing)
SMM agency
SMM manager
SMM strategy
SMO (social media optimization)
SMO specialist
SMTP (Simple Mail Transfer Protocol)
SNAP sales
SNW analysis
SPF record
SQL (Structured Query Language)
SSL certificate
SWOT analysis
Sales audit
Sales funnel
Scroll down
Secure
Sender's name
Sales channel
Sitemap
Sales conveyor
Service Marketing
STAR Method
Social media metrics
Survey
Sales Plan
Selection
Subscription to the newsletter
Search engine
Search query
Search robot
Sowing in social networks
Sales newsletter
Site ranking
Sale
Sender's reputation
Section
Sidebar
Segmentation in messengers
Subscriber segmentation
Sales Manager
Semantic core
Semiotics
Sampling
Server
Service desk
Screenshot
Script
Sales script
Snippet
Service Level Agreement (SLA)
Social advertising
Social network
Social proof
Spam
Spam trap
Spam filter
Speculative sales
Specialist in contextual advertising
Special Project
SPIN Selling
Spin doctoring
Speechwriting
Sponsorship
Startup
Statistical significance
Statistical methods
Stakeholders
Stereotypes in advertising
Sales stimulation
Stop words
Stories
Storymaker
Storytelling
Subscription page
Strategic session
Stream
Subbrand
Souvenir advertising
Supervisor
Sampling
Subject of the letter
Sales technology
Sales Management
Subscription form
Sales cycle
Showreel
T
T-shaped approach
Talk Rate (level of sociability)
Tone of voice
TTL (through the line)
Traffic arbitration
Turquoise Company
Thank you letter
Territory Branding
Types of advertising
Two-step communication model
Tasting
Title
Traffic sources
The method of six hats.
The beneficial effect of the text
The principle of the inverted pyramid
Thank You Page
Tabloid
Time management
Targeting
Targeted email newsletter
Targeted advertising
Targetologist
Tags
Television advertising
Telemarketing
Tender
Test
Testimony
Technical assignment
Teaser advertising
Trademark
Trademark
Transactional queries
Transactional newsletters
Transit advertising
Transcreation
Traffic Manager
Thread
Trade Marketer
Trend
Trend-watcher
Trendsetter
Trigger
Trigger emails
Tripwire
Trobber
Trolling
Tooltip
Target audience
Target action
Target Rating Point (TRP)
The breadth of the assortment
U
UAT
UI design
URL (Uniform Resource Locator)
Usage rate (consumption rate)
UTM tag
UX design
UX editor
Upsell
Upselling
Umbrella brand
Unicorn company
Unsubscribe rate
Unsubscribe from the mailing list
User-generated content (UGC)
User Agreement
Unsubscribe Page
Uniqueness of content
USP (unique selling proposition)
Usability
Unicode
Unit economics
V
VUCA world
Validation of addresses
Vendor
Vertical video
Video content
Visual communication
Virality
Viral advertising
Vlog
Venselling
W
White paper
Website architecture
White PR
Web Analyst
Web analytics
Web version of the letter
Web design
Web Designer
Webvisor
Webinar
Widget
Widgets "VKontakte"
Workshop (workshop)
Website Design
Website indexing
Website interface
Website monetization
Website pessimization
Welcome Letter
Word of mouth
What is a backup?
X
XYZ analysis
Y
Yellow PR
Z
Zero coding
Zoomers (Generation Z)
Q
Quiz