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How to publish materials in Dzen via a Telegram bot? — Postmypost
How to publish materials in Dzen via a Telegram bot?

How to publish materials in Dzen via a Telegram bot?

11.04.2025

Read 3 min.
Education
Nikiforov Aleksandr

Friends, do you often ask how to set up automatic posting on Dzen?

This possibility exists! Currently, automatic posting on Dzen can be set up via the official bot of your Telegram channel. At the moment, this is the only way to automate postings, as Yandex does not yet provide direct integration.

We are monitoring updates and, as soon as it becomes possible to integrate directly, we will add this function to our service. But that doesn't stop you from setting up posting now with the help of the bot.

How does it work?

  • You schedule the posts in the Telegram channel via our service.
  • The bot automatically transfers posts from Telegram to Dzen.

Let's describe step-by-step how to set this up.

Dzen Requirements

  • The Telegram channel must be public (private channels are not supported).
  • Only one Dzen channel can be linked to one Telegram channel (and vice versa).

Features of Posts

When you set up automatic posting from the Telegram channel to Dzen via the official bot, it is important to consider several key points that influence the final appearance of the materials.

First of all, the system uses the first sentence of your Telegram post as the article title, so it's important to ensure it doesn't exceed 140 characters (including spaces), otherwise the text will be truncated. Secondly, the first image attached to the post is automatically used for the cover.

Additionally, note that all text formatting (bold, italic, lists, quotes) from Telegram is not preserved. In Dzen, the text will appear as a uniform block without highlights. Regarding media files: images and videos up to 20 MB are supported (for videos, this is usually about 1-2 minutes in medium quality) — anything above this limit simply will not be uploaded.

Content of the post in the Telegram channel Published as article Published as post
Text only ✔️
Text and image ✔️
Text and video ✔️
Image ✔️
Video ✔️

Setting up Cross-posting (Step-by-step Instructions)

Step 1. Open the Bot and Start it

  1. Go to Telegram and find the bot: @zen_sync_bot.
  2. Click on "Start."

Step 2. Get the Access Code on Dzen

  1. Open Dzen and go to the Studio.
  2. Go to "Settings."
  3. Select "Cross-posting" (in the menu on the left).
  4. Click on "Telegram" → "Get Access Code."
  5. Copy the code (it is valid for 30 minutes).

Step 3. Paste the Code into the Bot

  1. Go back to the dialogue with @zen_sync_bot.
  2. Send the copied code.

Step 4. Add the Bot as Administrator of the Telegram Channel

  1. Open your Telegram channel.
  2. Go to the channel settings, select "Administrators" and "Add Administrator."
  3. In the search, find @zen_sync_bot (or enter zen_sync_bot).
  4. Click on "Save."

Step 5. Send the Channel Link to the Bot

  1. Copy the Telegram channel link.
  2. Send the link in the dialogue with @zen_sync_bot.

It's ready! Now all posts from Telegram will be automatically published on Dzen.

How to Change the Linked Channel?

If you need to link another channel, enter the bot command: /restart. This will reset the settings, and you can start the process over.

How to Disable Cross-posting?

  1. Open the Telegram channel.
  2. Go to the channel settings, then "Administrators."
  3. Find @zen_sync_bot and click on "Remove."

Now, posts will no longer be transferred to Dzen.

Try it — it's really convenient!

If you have ideas or suggestions to improve the service, let us know! Visit the "Share an Idea" section, leave your thoughts, vote for updates, and join the discussion.


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