Now you can publish your short videos on the RuTube Shorts platform! It's not just another platform for content placement, but a real growth point for professionals seeking to expand their audience.

All social networks understand that people spend most of their time watching videos, so they offer short vertical formats: Reels, Shorts, Clips… It works. By publishing short videos on different platforms, you reach a broad audience and create multiple touchpoints with users, which is extremely important for content promotion.

But how can you quickly and effectively distribute your videos across multiple platforms at once? The answer is simple: use the Postmypost social media management service. With its help, you can automatically publish short videos not only on RuTube Shorts but also on Instagram* Reels, Facebook* Reels, YouTube Shorts, and TikTok simultaneously. This significantly saves your time and effort.

Now, you might be wondering: why should I publish short videos on RuTube? VK and RuTube took advantage of YouTube's slowdown and gained the support of content creators. VK focuses on humorous videos, while RuTube attracts bloggers creating vlogs, reactions, and conversational formats. Along with them, viewers came to these platforms. Therefore, companies should follow the audience and offer what they want to see.

Companies are investing in content, and it's noticeable. If you want to reach a Russian audience, ignoring RuTube means losing potential customers.

Don't forget about the technical nuances. Each platform has its own requirements for uploaded content. When you upload a video through the social network itself, it automatically adapts to its standards. However, if you use third-party services, you will have to adjust the videos for each platform individually. In Postmypost, this is not a problem: you upload the video, and our internal system automatically adapts it to the requirements of each social network.

As a result, this update is truly important and opens up new opportunities for your content. Don't miss the chance to take advantage of it.

• The activities of Meta (social networks Facebook and Instagram) are prohibited in Russia.