How to publish materials in Zen through a Telegram bot?

Friends, you often ask how to set up automatic publication in Zen?

There is such an opportunity! You can now set up automatic publication in Zen through the official bot from your Telegram channel. At the moment, this is the only way to automate publications since Yandex does not yet provide direct integration.

We are keeping an eye on updates, and as soon as direct integration becomes available, we will definitely add this feature to our service. But this does not prevent you from setting up publication using the bot right now.

How does it work?

• You schedule publications in the Telegram channel through our service.

• The bot automatically transfers posts from Telegram to Zen.

Let’s break down step by step how to set this up.

Zen Requirements

• The Telegram channel must be public (private channels are not supported).

• Only one Telegram channel can be linked to one channel in Zen (and vice versa).

Features of Publications

When setting up automatic publication from the Telegram channel to Zen through the official bot, it is important to consider several key points that affect the final appearance of materials.

First, the system uses the first sentence from your Telegram post as the title of the article, and it is important to ensure that it is no longer than 140 characters (including spaces), otherwise the text will be cut off. Second, the first attached image to the post is automatically taken for the cover.

Also, keep in mind that all text formatting (bold, italics, lists, quotes) from Telegram is not preserved. In Zen, the text will appear as a solid block without highlights. As for media files: images and videos up to 20 MB are supported (for videos, this is usually about 1-2 minutes at average quality) — anything larger than this limit simply will not upload.

Content of the post in the Telegram channel

Will be published as an article

Will be published as a post

Only text

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Text and image

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Text and video

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Image

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Video

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Setting Up Crossposting (Step-by-step Guide)

Step 1. Open the Bot and Start It

1. Go to Telegram and find the bot: @zen_sync_bot.

2. Click "Start".

Step 2. Get Access Code in Zen

1. Open Zen and go to the Studio.

2. Go to "Settings".

3. Select "Crossposting" (in the left menu).

4. Click "Telegram" → "Get Access Code".

5. Copy the code (it is valid for 30 minutes).

Step 3. Paste the Code into the Bot

1. Return to the chat with @zen_sync_bot.

2. Send the copied code.

Step 4. Add the Bot as an Administrator of the Telegram Channel

1. Open your Telegram channel.

2. Go to the channel settings, select "Administrators" and "Add Administrator".

3. In the search, find @zen_sync_bot (or enter zen_sync_bot).

4. Click "Save".

Step 5. Send the Channel Link to the Bot

1. Copy the link to the Telegram channel.

2. Send the link in the chat with @zen_sync_bot.

Done! Now all posts from Telegram will be automatically published in Zen.

How to Change the Linked Channel?

If you need to link another channel, enter the command in the bot: /restart. This will reset the settings, and you can repeat the process again.

How to Disable Crossposting?

1. Open the Telegram channel.

2. Go to the channel settings, then "Administrators".

3. Find @zen_sync_bot and click "Remove".

Now posts will no longer be transferred to Zen.

Give it a try — it’s really convenient!

If you have any ideas or suggestions for improving the service, let us know! Go to the "Share an Idea" section, leave your thoughts, vote for updates, and join the discussion.