Yana, the director of the digital agency TODO Agency, runs channels about her own life, as well as the processes and activities of her company, through Postmypost.
TODO is engaged in branding, website development, packaging, and digital strategies for clients from industries such as retail, agriculture, tourism, and other fields. Yana shows the behind-the-scenes, expertise, but without formality and corporateness – through the prism of her own perspective.
In her work, Yana is helped by multiposting, a content calendar, and the AI assistant Postmypost. By the way, one of the posts published in Threads gained 470 thousand views.
About the project and task
TODO Agency — is a digital design agency building long-term partnerships with clients since 2016. Main areas of activity:
- Branding and identity: logos, corporate styles, promotion strategies.
- Web and digital products: corporate websites, online stores, promo sites, UI/UX, design systems.
- Packaging and private label: retail packaging design, creative concepts for product lines.
- Marketing and advertising: digital strategies, SMM, banners, creative work.
In the agency's portfolio for 2026, clients include the Investment Development Agency of the Volgograd Region, "Vodohod," the Private Military-Historical Museum and the "Heritage" fund, the Agrotek group of companies, and many others.
Task:
- Run channels about the life and activities of the agency on behalf of the director — showing real processes, cases, insights without «successful success».
- In parallel, solve tasks for promoting the agency itself: attract new clients, strengthen the director's personal brand and the team's expertise.
- Save time on routine: publications, planning, adaptation for different networks.
Specifically how Postmypost helps
1. Multiposting with different versions of a post
The key feature of Postmypost for Yana — is the ability to publish content simultaneously in several channels, testing which content works for which audience/platform.
“What helps the most is multiposting in several channels at once, but not just the same thing, the fact that you can create your own version of a post for each network.”
2. Content calendar
It's convenient to see the whole picture: which topics have already been released, what is planned, where there are gaps.
3. AI assistant in the «Surprise me» mode
Yana notes the uniqueness of Postmypost AI:
“I really like the text AI assistant in the «surprise me» mode — it reads intonations well and sharpens the text where needed, unlike other neural networks, which usually, on the contrary, smooth the text.”
This is especially valuable for the channel about the life of the agency: when you want a lively, human tone, not a «corporate robot».
Result: a post with 470K views
One of the posts published through Postmypost "took off" in Threads and gained 470 thousand views.
- The post was prepared and published through multiposting.
- Format: short, emotional, with a clear intonation — exactly what works well in Threads.
Link to the viral post: https://www.threads.com/share/Gm_DzzBU9/
How it looks in practice
- Yana formulates an idea/theme (behind the scenes of the project, insight, reaction to an event in the agency).
- In the Postmypost editor, she prepares the main text and, if necessary, uses the AI assistant in the «Surprise me» mode to enhance the necessary intonation or simply convey the message a little more accurately.
- Creates versions for different networks — where needed, short, bright, with an emphasis on emotion/insight or with a little more context and details.
- Plans publications in the calendar, sees the overall picture and, if necessary, adjusts the content plan.
- Publishes via multiposting and monitors audience reaction.
What it gives in practice
- Time saving: one material — several adapted versions, publication in several channels at once.
- A single style, but for different platforms: the meaning is the same, the presentation — for the audience of each network.
- More lively tone: the AI assistant helps in writing texts.
- Viral reach: the post with 470K views in Threads showed how important it is to take into account the specifics of a particular platform. What "takes off" in one network, in another (MAX) does not receive any response at all. It is further confirmation that there are no universal posts.
Links
- Agency website: https://todoagency.ru
- Yana's Threads: https://www.threads.com/@luciferiida
