When all the SMM courses emphasize how important it is to be original and creative, and that every post should, in their opinion, go viral, be more interesting, more creative, more engaging, and of course, sales-driven, let’s take a step back and look at the situation objectively. In a world where social media has become the primary way to communicate with audiences, it turns out that there is something more familiar and, in a sense, banal—the need for information repetition.
Subscribers are not robots who remember every one of your posts. People are busy; they have a million things to do, and they might simply miss your important information, even if it’s super interesting. What you said once can get lost in the feed. However, when you repeat it, the chances of your message reaching the audience increase significantly.
In this article, we will explore the practical uses of repeated posts and how to set them up in the Postmypost service.
Why repeated posts are important
1. Repetition is the mother of learning
Remember how we were made to review material before tests in school? It’s exactly the same here. It’s important to understand that not all of your audience is always online and can see all your posts. Some people may only subscribe to your account today, and it would be helpful for them to get updated information about services or promotions. You can rephrase already published posts and present them to a new audience.
2. Reminders about important moments
There are things that need to be reminded. For example, deadlines for promotions, webinar schedules, and contest participation conditions—all of this is necessary so that the audience doesn’t miss important events. Just imagine how often we forget such moments! Therefore, posts with relevant reminders will help your subscribers stay informed and not miss opportunities.
3. Different formats, one content
Repetition doesn’t always mean that the message is repeated. The same information can be presented in different formats: as an image, video, text post, or even stories. This allows you to present information in various ways and attract the attention of different audience groups. Why limit yourself to one format when you can diversify visual and textual elements?
4. Forming habits
When you regularly remind about something, you form certain habits in your audience. People start to consciously follow your news and consider your offers. For example, if you constantly talk about your products, subscribers may begin to associate you with certain services or promotions. This fosters the establishment of long-term and mutually beneficial relationships between you and your clients.
Practical examples of using repeated posts
Repeated posts can be found in any business sector. However, there are areas where they are particularly common. Let’s look at which fields this is especially relevant.
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Tourism
People look for vacations according to their needs, and if they are not planning a holiday, they usually don’t check the travel agency’s page every day. Therefore, it’s important to regularly publish relevant information about travel packages, promotions, and destinations. -
Education, Sports, and Fitness
In these fields, it’s necessary to constantly update information about schedules, reminders, and rules. If you manage a dance school or fitness center account, repeated posts will help your clients stay informed. Similarly, in education: class schedules and instructions for students really make sense to duplicate so that the information is always accessible. -
Experts and Infobusiness
Constant relevance of information is the key to success in business. In this case, special attention is paid to repeating information about new programs, promotions, and upcoming online events. Constantly emerging new clients require that they be introduced to your programs and offers.
How to set up repeated posts in Postmypost
In the service, you can set up posts to repeat at intervals: every day, once or several times a week, once a month, and even once a year.
The instructions are simple:
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In the created post, click on the date and time box.
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Drag the slider in the "Repeated Posts" line.
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Choose the interval from the dropdown lists.
How does this work in practice?
For example, a yoga studio writes a standard post and selects "1" and "Week" in the lines, and "Sunday" in the list. In the "End" section, you can choose "Never"—the posts will be published every week for as long as the account exists. The template will be duplicated in the project calendar—you just need to go to the editor and enter the relevant dates.
Another example is a construction store that needs to announce a promotion every two weeks. In this case, you should select the interval "2" and "Week." In the "End" section, you need to click on "Date" and specify the date when the promotion will no longer be relevant. After that date, there will be no more posts.
Additionally, if you need to delete a post after a certain time, Postmypost can help with that too. Imagine you have a spa salon where a special offer is valid for several months. Once the promotion ends, all posts are automatically deleted to avoid misleading users.
For new Postmypost users, we offer a free 7-day trial period so you can evaluate all the features and see the effectiveness of the service.
