The Internet has become a key space for promoting goods and services. The competition for customer attention has reached its peak.
The Internet – an effective advertising channel
A study by the NAFI Analytical Center (National Agency for Financial Research) shows that 74% of micro, small, and medium-sized enterprises actively use the Internet to promote their products and services. These figures not only reflect a trend but also indicate how important and effective the Internet has become as an advertising channel.
Moreover, 90% of these companies believe that online advertising is more effective than offline advertising. This is not accidental. The essence is that the Internet provides opportunities for precise targeting, instant feedback, and deep interaction with the audience.
Additionally, 87% of entrepreneurs report that the number of their customers has significantly increased due to online advertising. And 84% confirm that online advertising has contributed to an increase in their companies' turnover more than any other advertising channel.
However, in such a highly competitive environment, the success of an advertising campaign cannot be ensured solely by investments and proper settings. The key role is played by the texts. But not just any text; it must be creative and persuasive to stand out in a world of advertising filled with noise. Neural networks can be a great help in solving such tasks.
Problems with advertising texts: from clichés to weak arguments
We often encounter texts that, instead of attracting and convincing, resemble a thousand other texts. Why does this happen?
Clichés and Stereotypes: Loss of Uniqueness
In an attempt to make the text more convincing, many advertisers resort to phrases like "individual approach," "highly qualified specialists," "flexible discount system," and "rich experience." These expressions have become so banal that their perception by the audience is practically zero. When every second advertising message uses the same phrases, they lose their value and are perceived as empty words without real significance.
Clichés arise from the desire to write a text that is "safe" and "universal." Advertisers strive to use phrases that seem tried and true, but in the end, they lose their uniqueness.
Example: "Our highly qualified specialists find an individual approach to each client." This phrase sounds good on paper, but how does it actually impact your business? How is it related to a specific benefit for the client?
Weak Arguments
Many advertising texts focus on emotional impact but forget to provide logical justification for their claims. Without substantial evidence and concrete examples, even the most appealing offers can seem unconvincing.
Example: "Our product will improve your life". This statement sounds promising, but it is too vague. How exactly will this happen? What specific problems does it solve?
Uncertain Calls to Action
In advertising texts, it is important not only to attract attention but also to motivate potential customers to take specific action. If the call to action sounds uncertain or vague, the customer may not understand what is required of them.
Example: Instead of simply saying "try our new service," it would be much more effective to use a more specific and motivating call: "Sign up for a free consultation today and receive a checklist for registering an LLC."
Lack of Uniqueness
Many advertising texts suffer from not offering anything new or unique. In a competitive environment where everyone is trying to grab consumers' attention, it is important to stand out. If the advertising message does not differ from others, a person will ignore it because they have seen it many times before.
Example: If in the text you simply say that you provide "quality goods," the advertisement does not convey why someone should choose you over the neighboring store. Describe what makes your company or product special.
Why such texts no longer work?
We encounter advertising messages literally at every turn: from television and radio to street banners and social media. Research shows that, on average, a person in Russia sees between 300 and 500 advertising messages a day.
Imagine this: in the morning, you wake up and check your phone first thing. At that moment, you are already faced with several advertising banners and notifications. At work, during breaks, you see ads again. And this is just the beginning. Throughout the day, your attention constantly shifts between various advertising materials. In such conditions, "individual offers" and "the best prices on the market" begin to be perceived as background noise.
People expect that advertising will not only promote a product but also offer something useful, entertaining, or informative. This means that traditional advertising texts, which simply talk about the merits of a product without specific examples or useful information, do not engage people's interest.
How to win the battle for attention?
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Personalization: Speak Directly Craft texts that address your reader directly, considering their interests and needs. The more personalized your message is, the higher the chances it will attract attention.
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Honesty and Transparency: The Key to Trust Promises that do not match reality can quickly undermine trust in your brand. Be sincere in your advertising messages. If your product truly helps solve a problem, show it.
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Clarity and Conciseness Articulate your ideas clearly and understandably, avoiding complex formulations and unnecessary information. Every element of your text should serve a specific purpose and support the main message.
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Using Postmypost AI Postmypost AI helps generate texts that meet all modern requirements.
Advantages of using Postmypost AI
Creating advertising texts using Postmypost AI is not about writing talent but about the ability to skillfully use new technologies to hit the target and attract customers.
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AI analyzes data on customer preferences and behavior to suggest text that truly "speaks" to the reader in their language.
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AI can create strong calls to action. It does not just offer a product or service; it does so in a way that encourages the user to take specific action. Persuasive calls to action are formed based on the analysis of successful advertising campaigns and the behavior of the target audience.
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A crucial function of AI is content personalization. Modern algorithms can take into account the interests, preferences, and even the mood of your audience.
How to use Postmypost AI for creating advertising texts?
Let’s break down how to effectively integrate AI into text work and avoid common mistakes.
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Understanding the audience is the key to success. Analyze the preferences and interests of your target audience and include these factors in your AI request. Understanding your reader is the foundation of a successful advertising text.
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Test and adapt. AI can offer you several text options, but it is important to test them to determine which one works best. Conduct A/B testing to understand what specifically attracts your audience and what changes can be made to improve results.
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Leave room for uniqueness. AI helps automate processes, but do not forget to add unique elements to the text that highlight your brand. Try to maintain your style and voice so that the advertisement sounds authentic.
While AI is a powerful tool, its use can have its pitfalls. Here’s what to pay attention to:
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Do not trust AI blindly: AI is not a magic wand. It can create excellent texts, but it still needs human oversight. Check and edit texts to avoid errors and inaccuracies.
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Poor quality of input data. AI works based on the data you provide. If the data is inaccurate or outdated, the results will be of poor quality.
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Lack of results analysis. It is important not only to create a text but also to analyze how it performs. Use analytical tools to evaluate the effectiveness of texts, gather feedback, and improve your materials based on this.
Working with Postmypost AI is easy and convenient. If you are not a professional copywriter, this tool will help you create attractive and effective texts.
Here’s how it works: you just need to enter your ideas or key points you want to convey. Then Postmypost AI will offer you several text options from which you can choose the best. These options can be easily edited to suit your needs by adding details or changing formulations.
Start working with Postmypost AI completely free! You have a 7-day trial period to see how easy it is to create advertising texts that really work.
You no longer need to struggle with every word – Postmypost AI will do most of the work for you.
