How TODO Agency manages its channels through Postmypost

Yana, the director of the digital agency TODO Agency, runs channels about her own life, as well as the processes and activities of her company, throug...

Rodionova Julia

Scenarios of crises: from a single angry comment to a viral scandal

One comment can trigger a chain reaction that cannot be stopped with a simple "Sorry, we'll fix it".  The main mistake is responding to everythin...

Rodionova Julia

Decision point: when it makes sense to abandon one of the platforms

In 2026, almost everyone who runs a business or blog adheres to the seemingly perfect approach "You need to be everywhere." Telegram + MAX + VK and mo...

Rodionova Julia

Hypothesis testing in SMM: how to conduct mini-experiments and make quick decisions

Have you ever launched the "perfect" post, but it garnered less reach than a cat meme? The issue isn't with the algorithms—it's the lack of a system....

Rodionova Julia

Checklist: 25 actions for adapting to the 2026 algorithms (VK, Telegram, Instagram*)

If you have read our article about 8 main changes in the algorithms of VK, Telegram, and Instagram*, you already know: likes no longer work. Now algor...

Rodionova Julia

Channel content audit: how once a quarter to find "sleeping" materials with potential

Most channels live by the principle "published - forgotten". Meanwhile, the archive almost always contains posts that still bring transitions from sea...

Rodionova Julia