Not long ago, gamification and audience engagement through games on social networks were a novelty and were seen as a fresh experiment. However, having proven their effectiveness in engaging followers and increasing their interaction with content, games of various formats have become almost universally used.
Posting game content on Instagram is a great way to adapt information for the modern generation of millennials, who are gradually becoming the most economically active part of the population. These people are used to being in a game setting: solving puzzles, completing tasks, gaining achievements, and enhancing their skills. That's why the gaming format of posts is so well received by this audience: for interest and engagement, users will "gift" their activities in the form of likes, comments, and bookmarks.
In this article, we will look at the most popular options for game content on Instagram. Take note!
Game "Emoji Puzzle"
What it's about: post a picture that encodes something popular and well-known. Users must guess what you've encrypted and write their answer in the comments. What can be guessed? Anything: song titles, movies, books, cartoons—just make sure it's appropriate and not too difficult.
How to replicate: create a combination of emojis in your phone's notes or a text document. You can also embed the puzzle in the text of the post and place a call to play and theme-related image in the picture.
Game "New Name"
What it's about: it's very simple—use different parts of the first names, patronymics, and last names of your followers to create new names for users. As an option, you can suggest followers combine their names with their pets' nicknames, street names they have lived on, favorite monster names—your imagination is almost limitless!
What it's about: offer your followers to choose one item from a whole series of products you present that differs from all the rest—stimulate their attentiveness!
Game "Lucky Glance"
What it's about: on a canvas where letters are randomly scattered, words are also encoded. Followers' task is to take a quick glance at this scatter of letters, and the first three words they find will mean, for example, what awaits them in the coming month, or what they will receive as a gift for the New Year, etc.
What it's about: give your followers the opportunity to show off their intellectual abilities. Offer them to recall facts from various fields of science, art, history, or those related to your product or brand. At the same time, find out who is your fan :)
What it's about: if most of your audience is women, then appealing to horoscopes, zodiac signs, and various esoteric practices (a card with a prediction, for example) can sometimes be very successful.
What it's about: invite your followers to "cross off" actions related to a certain period of their lives: the one who crosses off the most wins. Summer bingo, healthy relationship bingo, outrageous actions bingo—choose what resonates most with your audience, taking into account your account's specifics.
