Today we will discuss how many stories to publish on social media daily.

Why are stories important?

It's simple: they serve as an excellent tool for capturing attention, strengthening your connection with your audience, and increasing engagement levels.

But what is more effective – one short story or detailed storytelling?

The Postmypost team conducted an experiment to understand how many stories are necessary to achieve the best results.

In this article, we will share practical recommendations based on real data. You will learn how often to share your stories so that they not only delight your followers but also work for you.

Ready? Let’s figure it out together!

Why do stories matter for your business?

Perhaps your goal is to increase sales, enhance brand awareness, or establish a closer connection with customers. Each of these tasks requires a specific approach.

If your goal is to increase sales, you should publish stories more frequently that showcase your product in action, highlight its benefits, and help solve customer problems. For enhancing brand awareness, stories about your company, your team, and what inspires you will work best. To boost engagement, it’s important to share content that evokes emotions and motivates interaction.

Remember: quality is more important than quantity.

Let’s share useful information, talk about the inner workings of your business, and share your customers' stories. The more you can engage your audience, the more often they will return for a new dose of stories. Remember that interesting content is the one that evokes emotions.

Now, about testing.

Experiment with the frequency of posts and types of content. Try different formats: videos, polls, images. See what resonates more and adapt to your audience. Every experiment is an opportunity to learn something new about your followers and what interests them.

Posting Frequency – A Postmypost Experiment

We all know that in theory, everything seems simple: publish stories, and your audience will grow. However, in practice, it turns out to be not so easy.

To understand how many stories need to be published per day, we decided to conduct an experiment.

We took several accounts and communities and began testing different approaches. In some places, we published only one story a day, while in others – five or even ten.

It’s important to note that the content was equally high-quality and aimed at achieving the same goals. We wanted to find out how the frequency of posts affects engagement and audience response.

The hypothesis was: one story post engages less than a full storytelling of 5-10 slides in stories.

The results surprised us.

Experiment Results

So, let’s summarize the results of our story posting experiment.

First of all, we found that there is no definitive answer to the question of how many stories should be published per day.

Interestingly, in some accounts where only one story was published, people actively reacted and shared the content. In other accounts, where there were many stories, engagement did not always increase proportionally to their quantity.

In the account where we posted only one story a day, the audience reacted, but engagement remained at an average level. When we increased the number of posts to five, follower attention grew. However, a problem arose: some stories simply got lost in the flow, as if people couldn’t keep up with it all.

One accurate conclusion can be made: quality is more important than quantity. It’s better to publish less but do it with heart and attention to the audience. Our experiment showed that it’s important to find a balance and understand what works for you and your audience.

What definitely works?

The first thing to remember is consistency.

If one day you publish ten stories and the next day none, it won’t lead to the desired results. Your audience should know what to expect from you. To maintain interest and attention, you need to do this regularly.
Quality is always more important than quantity.

Create content that will be interesting to your audience. Study what concerns them and focus on that. If you provide what they want to see, audience engagement will significantly increase.

Don’t forget about automation.

With Postmypost, you can schedule your stories to be published weeks in advance. This will give you enough time to prepare quality content and avoid last-minute rush.

Plan to repost your posts in stories before they are published in the feed – this will significantly increase your audience reach. Additionally, don’t forget to monitor comments and user messages in the monitoring section. Don’t miss important questions and responses to your stories – this will help you better understand what your audience needs.

Keep an eye on the statistics to respond promptly to changes. Find out what works and what doesn’t. This will help you adapt your content and make it even more appealing to your followers.

Postmypost will free you from routine tasks, allowing you to focus on more important aspects of your business. Try Postmypost, and you will see how much easier your work will become. It’s a great way to free up time for strategic planning or just for relaxation. Start using autoposting today and see its effectiveness.