In social networks, where every word and every character counts, long links can prevent the main point from reaching the reader. As, for the sake of the link, you would have to sacrifice the text. However, links in publications are not just additional characters. They play an important role in directing users to the desired page, which, in turn, contributes to increased sales and profits. In this article, we will tell you how to easily and quickly shorten links using the Postmypost service and discuss why this is necessary and what advantages it provides. ## Why short links? Let's figure out why this is needed. When you share a link that looks like a long string of random characters, it can scare off your readers. A neat short link inspires more trust than a link that takes up two lines of text. People are more likely to click on a short, understandable link than on a confusing chain of letters and numbers. Brevity is the soul of wit. Shortened links are easier to perceive. When a user sees a concise link, they intuitively understand that this won't take much time. This is especially important in a world where people's attention is scattered in seconds. To keep attention, you need to make the information more understandable. ## Advantages of short links Firstly, saving characters. On platforms with character count limitations, such as Twitter, every letter counts. Long links can take up a lot of space in a message, leaving less room for the most important part—a proposal or announcement. Secondly, short links simplify the dissemination process. In a post, you share a link to the most favorable offer on the site, but the link is just endless. Such long and confusing URLs can cause doubts and even distrust, what if scammers have taken over your profile? But if the link looks neat and stylish, users will not doubt its authenticity and will share the link with friends. ## How to automatically shorten links in Postmypost? When publishing content through the Postmypost social media management service, you can set up automatic link shortening. Here's how to do it. 1. Go to the project settings. 2. Find the "Short Links" section. 3. Click the "Create" button. 4. Choose which social networks to shorten the link for when publishing. You can select all social networks or one specific one, such as Twitter. 5. Choose a short link service. This will determine what the link will look like when published. 6. Click "Save". Everything is ready! Now, in each of your posts, there will be short, concise links.