Agree: working together is always interesting: each project participant contributes something of their own, and the result turns out to be twice as good. The same goes for joint posts. I'll share with you ideas on how they can be used to promote an account or brand.
On October 30, the company Meta* announced the possibility of supporting collaborative posts. Thanks to this, users of third-party platforms can publish joint posts on Instagram*.
Our Postmypost service team has already added this feature, and now you can make joint scheduled publications. Enjoy! In the meantime, I'll tell you why they are needed, how co-authorship is used, and who benefits from it.
Joint posts on Instagram* are a convenient and interesting feature. Thanks to joint posts, you can create new and strengthen old connections with friends, partners, or brands. The benefits for co-authors are obvious: twice as many likes and views, twice the audience, plus the publications themselves, due to their uniqueness, can attract more attention from subscribers. So where is co-authorship appropriate?
1. Joint posts with friends
This is like "mutual advertising": the same post with you and your friend appears in both of your feeds. These can be photos from a joint vacation or a café hangout, a story about a joint project and an invitation to collaborate, or maybe you just decide to share some good vibes.
2. Advertising and not quite advertising
After a successful photo session, both models and photographers want to post the pictures. You can simply tag the person who participated in the project – the photographer, model, makeup artist – or you can make a wonderful joint post that conveys the special spirit of teamwork.
Such joint posts are hardly advertising: rather, they are information about a wonderful project. And if someone later decides to use the services of the photographer or makeup artist – why not!
However, for advertising purposes, co-authorship is also widely used among bloggers. The advertiser gets views and subscriptions from the blogger's followers, and the blogger gets profit or other "perks" from the advertiser.
3. In two of your own accounts
Instead of duplicating a post in two of your own accounts, for example, personal and professional, you can use co-authorship. Especially if the topic is relevant for both.
4. Expert opinion
An expert opinion on your topic — for example, a cosmetologist on care products or a nutritionist on proper nutrition — will add weight to the publication in the eyes of the reader. For the expert, co-authorship is also beneficial: their audience will grow at your expense.
5. Joint challenge
Film a joint challenge and publish a post with it as co-authors. It will be seen by more people in two profiles, and accordingly, they will follow you. The main thing – don't forget to add a hashtag.
Do you use joint posts? For what purposes? Why do you need co-authorship? Let's discuss it!
** Instagram is currently banned in Russia as it was recognized as an extremist organization.
