The news agenda, in which the coronavirus currently plays a main role, one way or another, is found in the content of the absolute majority of brands and companies, but has it influenced the concept of their work online? Definitely yes!

In this article, we will look at interesting cases where businesses have been able not only to adapt to changing conditions but also to positively influence their reputation.

1. Fitness clubs and sports sections

Beauty brands during the coronavirus make maximum discounts on cosmetics for online orders, and beauty boxes come with sanitizers as a new essential attribute. The beauty industry is also focusing on hand care products (due to frequent washing) and face care (due to constant contact with individual masks).

Many restaurants, coffee shops, and cafes during self-isolation began working exclusively in delivery or takeaway mode to earn at least some revenue. Other companies went further and launched charity actions — for example, in support of doctors from various hospitals. Understanding the position of medical professionals, who sometimes couldn’t leave their patients for days and didn’t have the opportunity to eat properly and balanced, some brands decided to support those on the front line in the fight against the infection — doctors, nurses, and medical staff.

During self-isolation, not only universities and schools, but also preschool institutions switched to a remote format of classes. At first glance, the idea of conducting online classes with younger children seems somewhat impractical: not all 3-5 year olds have enough concentration to listen to a teacher via Skype for an hour, however, practice shows that with interesting tasks adapted for the remote format, children's involvement can be as high as during usual offline meetings.

During the coronavirus period, taxis unanimously became the safest (in terms of infection spread) form of transportation, so for many aggregators, the self-isolation regime turned into a real “golden age.” But this does not mean that taxi and delivery services started exploiting their clients. On the contrary, many companies decided to engage in charity work and help those in the most vulnerable positions.

For instance, the taxi service Gett organized free rides for staff of a children's foundation providing home-based palliative care, for blood donors, as well as free delivery of groceries from VkusVill and deliveries from package terminals for those who must observe a strict self-isolation regime at home — overall, showing themselves in a very good light. Respect to you, guys!