There are no complex algorithms in Telegram — channel growth is more transparent. But to ensure growth, it is essential to constantly monitor metrics. This can be done through the messenger's internal tools, TGStat, bots, and Postmypost.
In this article, we suggest looking into how to view the statistics of a channel or group on "Telegram" — from a phone and computer in various ways.
How to view statistics through the messenger
Built-in Telegram analytics is the first tool you should utilize. It shows how the audience is growing, how many people read posts, reposts, and enable notifications.
However, only minimally popular authors can access it:
- channels with 50 subscribers;
- groups with 500 participants.
You can view the data in the Telegram app. Go to your channel and click on the line with the name. Click on the three dots and choose the desired icon.
A whole section with detailed data will then open.
To view tg-channel statistics from a computer, you will need the web version. Open the messenger in a browser and go to the channel. Then click on the name in the large window and on the statistics icon.
Data in statistics
First, "Telegram" shows information for the last week. There are several sections:
- subscribers — total number and changes;
- notifications — percentage of people who have enabled notifications about publications;
- post views — how many times your posts have been viewed;
- reposts — how many times posts have been forwarded or added to "Favorites."
Growth
The next section is subscriber growth in the form of a chart. You can study the dynamics over two weeks, a month, or the entire period of the blog's existence. Here, you can also see how many people subscribed or unsubscribed from the channel on a specific day.
This is convenient to track after which post or advertising activity there was a spike — or, conversely, an audience outflow.
Subscribers
This chart consists of two lines — green (subscriptions) and red (unsubscriptions).
You can disable any of them to focus on one. This way, you can understand how the audience reacts to different topics and post formats. For example, if after publishing a joke on a topical issue, unsubscriptions sharply increased, perhaps the format or message did not match the users' preferences.
Notifications
"Telegram" shows how many people have enabled and disabled notifications.
Usually, the red line is higher than the green one — and that is normal. According to Telegram, about 68% of users mute blogs immediately after subscribing just to avoid unnecessary notifications.
So if 300 people have turned off notifications, it does not mean that the content is uninteresting — the audience simply prefers to read at a more convenient time.
Hourly views
This section is useful for content managers. The graph shows when subscribers most frequently visit the channel. Based on this information, you can choose the best time for posting — so that posts are published during peak activity.
We conducted an experiment: when is the most effective time to post in Telegram and how to find the ideal time for different topics. You can read here.
View sources
Telegram details where your views are coming from. With this information, you will understand which sources bring the audience and which barely generate traffic.
Subscriber sources
A similar section shows where new subscribers come from: via links, from ads, searches, other channels, or groups.
For instance, if you launched a promo post in Telegram Ads — you will see how many people came from it.
Languages
"Telegram" automatically determines the user's interface language and builds a diagram based on it. If a part of the audience uses an English interface, it is worth considering duplicating important posts in English.
Activity
Here, Telegram shows how often posts are not just read but forwarded.
If the graph goes up — the content evokes an emotional response, and people share it.
Third-party services for Telegram statistics
Often, Telegram's official statistics are not enough — more information is needed for analytics. In this case, third-party tools come to the rescue.
TGStat
TGStat, also known as "tg stat," is one of the most popular services for analyzing Telegram channels and chats. It displays metrics in the form of clear charts and dashboards. Among the metrics:
- growth and outflow of subscribers;
- dynamics of views and reach;
- citation index;
- advertising effectiveness;
- audience activity and engagement (ERR).
You can view statistics for any open blog — study competitors or potential partners.
TGStat assesses how "live" the channel's audience is — this helps avoid wasting advertising budget. The service shows how often and who cites posts and where subscribers come from. There are chat data: participant activity, number of messages, DAU/WAU/MAU, and distribution by time of day.
However, the service has some limitations: no access to internal statistics, data update delays, and some functions are only available by subscription.
Bots for collecting statistics in "Telegram"
@ChannelAnalyticsBot — This bot tracks subscriber numbers on any channels and sends reports every day. Convenient for monitoring competitors and the effectiveness of advertising campaigns.
@telemetrmebot — Allows you to track your blog's statistics and compare results with others. This is convenient for competitive analysis. There are charts, post and reach reports, and data sharing capabilities.
@Combot — If you have an active chat, Combot helps understand what is happening within it. It analyzes messages, identifies the most active participants, shows engagement levels, and helps maintain order in the community.
Analytics and automation of Telegram channel in Postmypost
While bots and other services help to see individual metrics, Postmypost is a full-fledged content management center. The service not only collects channel statistics but also allows you to work with the entire cycle: from post idea to effectiveness analysis.
In the "Analytics" section, you can track how the channel is growing: view subscriber dynamics, engagement, views, and reactions. This data shows which content works better and which needs improvement.
Postmypost's capabilities do not end there. The platform allows you to:
- Plan and publish posts on Telegram and other social networks. Write text in advance, add photos or videos.
- Use delayed posting through the official Telegram API.
- Format texts. Add bold, italic, quotes, and other formatting elements.
- Record and publish "circles." The video message will go live at the right time, even if you're busy with other matters.
- Edit photos and videos. The built-in graphic editor helps prepare visuals without third-party applications.
If ideas are lacking, Postmypost AI can help. The neural network suggests themes, writes texts, hashtags, reels scenarios, and even promotion strategies.
Today, there are dozens of ways to view a Telegram channel's statistics — from built-in messenger tools to third-party services like TGStat and analytical bots. If you want full control over your blog — combine analytics and publication management in one place with Postmypost. Simplify your content work.