Top.Mail.Ru
A muse for an SMM specialist: where to find inspiration for new reels? — Postmypost
A muse for an SMM specialist: where to find inspiration for new reels?

A muse for an SMM specialist: where to find inspiration for new reels?

17.12.2023

Read 3 min.
Insights
Nikiforov Aleksandr

Most of us are familiar with the problem: the ideas for reels have run out, and the content on friendly or competing accounts is carbon copy. So what now, spend weeks looking for new ideas? No! I will show you how to open an inexhaustible source of inspiration with one tool and save time on scripts for reels.

Problem: no ideas, no inspiration.

Somewhere in a parallel universe, there are people who generate ideas for reels and posts at three pieces per hour. And they manage to quickly write scripts with precise timing. But in our universe, ordinary people cannot be creative 24 hours a day. In search of inspiration, we turn to social networks, and there are many repetitions of the same trend filmed according to typical boring reel scripts. And the remnants of inspiration simply evaporate. So, we need to find the Muse somewhere else.

Sources of inspiration.

So, let's begin the search for the Muse, or rather — sources of inspiration. Here are several of the simplest, but not the fastest options.

Check out competitors.

Browse through competitor networks, analyze which publications have generated the most response. Perhaps these topics will attract your followers as well.

Ask your followers.

The easiest way to get feedback. By the way, you can leave a response window in stories that can be used as themes for new posts in the future.

Follow newsworthy events.

Try to stay informed about the news in your niche, choosing news that fits your theme, style, and direction.

Search by keywords.

Choose a few keywords related to your business and enter them into the search bar in the Wordstat service. The service will provide two columns: one will display queries that match yours, the other will display similar queries.

2023-12-15_162254.png

Remember your target audience.

Most likely, when creating a profile of your target audience, you described their requests, interests, and pains. Refresh all this in your memory. Perhaps something will need to be added. But new ideas will definitely appear!

Read the comments.

And do this both on your account and on competitor accounts. Subscribers love to share ideas and give advice — use this.

Problem-solving: a magical tool.

A bit of magic and enchantment never hurts. In search of inspiration, you can turn to artificial intelligence. It never gets tired and can offer many ideas for any format of publications in minutes: posts, reels, stories, long reads, and even create a content plan for you!

But let's not delve into the content plan for now, and instead ask artificial intelligence to propose 10 ideas for reels about artisan handmade chocolate. The request should contain as many details as possible. For example, you can specify types of fillings or shapes of finished chocolate treats. Here's what AI came up with:

2023-12-15_165841.png

Generating ideas took artificial intelligence no more than 30 seconds. We make a second request and ask to write a detailed script for Reels. After half a minute, we receive a detailed script with actions and direct speech of the host.

2023-12-15_165957.png

Everything suggested by artificial intelligence can be adjusted, changed, additional clarifying requests entered, and interesting facts added. The most important thing is to write what exactly the AI should do. And then correct typos if there are any.

What do we have?

And we have a great opportunity to save time, spending only half an hour on a task instead of 2-3 hours. Also — an inexhaustible source of inspiration and an idea generator for many reels, posts, and more. Now you just have to bring all this to life and attract new clients and customers. And may the Muse be with you!


Related articles

All posts
Roles in the team: how to distribute work and avoid task duplication in SMM

Roles in the team: how to distribute work and avoid task duplication in SMM

17.04.2026

Read 5 min.
Insights

In a small team, everything still relies on enthusiasm and "everyone understands each other." But as soon as the project gains 3–7 people, enthusiasm...

Nikiforov Aleksandr
Beautiful fonts of 2026 - where to download for free and how to use in design

Beautiful fonts of 2026 - where to download for free and how to use in design

16.04.2026

Read 5 min.
Insights

In 2026, typography remains one of the main tools that helps to stand out a post in the feed and convey the brand's mood in seconds. The right font ma...

Nikiforov Aleksandr
Content Calendar: How to Stop Remembering Posts at the Last Minute

Content Calendar: How to Stop Remembering Posts at the Last Minute

09.04.2026

Read 5 min.
Insights

Imagine a Monday morning. You open your phone, and a thought crosses your mind: "I was supposed to post today!" You frantically search for a ready tex...

Nikiforov Aleksandr
7-day challenge: launching an SMM project from scratch in 2026

7-day challenge: launching an SMM project from scratch in 2026

06.04.2026

Read 5 min.
Insights

The year 2026 is when social media algorithms became even smarter, and the audience demands not just content, but a system that operates on autopilot....

Nikiforov Aleksandr
Updating SMM tools in 2026: what can really speed up team performance

Updating SMM tools in 2026: what can really speed up team performance

06.04.2026

Read 5 min.
Insights

In 2026, SMM is no longer about “posting once a day and waiting for likes.” Teams are managing dozens of accounts, hundreds of comments daily, and fac...

Nikiforov Aleksandr
Vertical Video 2026: Safe Zones, Text, and Editing — How to Create Content That Doesn't Cut Through Algorithms

Vertical Video 2026: Safe Zones, Text, and Editing — How to Create Content That Doesn't Cut Through Algorithms

03.04.2026

Read 4 min.
Insights

In 2026, vertical video remains the primary driver of reach on Reels, VK Clips, YouTube Shorts, TikTok, and RuTube Shorts. The algorithms of these pla...

Nikiforov Aleksandr
All posts