Configure social media posts from the RSS feed once, and all your posts will automatically appear on social media immediately after being published on the site. Convenient, isn't it? Let's talk about what a reposter is and how it works.

Every company, small or large, often has its own website and social media. On the site, many companies publish news, useful articles about their products or services, and talk about internal operations. Announcements of news and articles are also published on social media, where they reach the maximum number of subscribers.

Publishing each post separately on each social network takes a lot of time: log into one social media account, add text, an image or video, a link, and publish. Then do the same on other accounts. If you use auto-posting, it will take less time to publish posts on several social networks. However, you can minimize time costs by using a reposter. It automatically adds content from the RSS feed to social media — without your direct involvement.

What is a reposter and how does RSS work

A reposter is one of the service's functions. It automatically publishes articles and news from the site to connected social networks. The reposter works as follows: it takes the title, description, image, and link from the RSS feed, "assembles" them into a post, and publishes them on social media. All of this is done according to pre-set templates.

If your site is set up to export in RSS format, configure the automated collection of this information from RSS and automatic creation of posts from it.

Why and who needs publications from RSS

Publications from RSS relieve marketers, SMM specialists, bloggers, and content makers from routine, who need to quickly post information on the site, on social media, and adapt content for different platforms. Additionally, the reposter helps quickly publish posts on social media for online publications, city public pages, and, of course, company sites.

What else makes publications from RSS convenient?

Time-saving through automation: instead of manually posting in each account, content is automatically streamed from the RSS feed to social networks. Text authors can focus on creating quality content and not be distracted by posting it on each social network account.

Relevance of information: thanks to RSS, the audience will instantly learn the latest news about the company.

Regularity of content: all posts appear regularly on social media, immediately after being published on the site. This helps maintain audience interest and engagement.

What formats does the Postmypost reposter support

The Postmypost reposter supports standard RSS feed formats that have passed validation. To ensure the validity of your RSS feed, you can use the validation service on the W3C website.

How to add RSS to Postmypost

Adding an RSS feed to Postmypost is simple. Here's what you need to do.

Step 1

Go to the “Modules” section on the Postmypost platform. Select “Publications from RSS” and connect the module.

Step 2

In the "Settings" section, click on the "Create" button.

Step 3

In the opened window, add the address of your RSS feed and specify the necessary parameters: actions when new entries appear (publish immediately or save as drafts) and the checking frequency.

Step 4

Set up templates for posts in various social networks. You can customize your parameters for each social network. For example, in VK — publish the title, intro, illustration, and link to the news. In Telegram — description, illustration, and link, and in Twitter — only the description.

Step 5

Done! New publications in RSS will now automatically be published on your social media.

Editing and deleting RSS

If you want to change the settings or stop publishing news from RSS to social media, go to the "Settings" section, select "RSS Publications", and click on the pencil or bin icon next to the required RSS link. After that, change the settings and save them. You can add or remove social media accounts for publishing from RSS at any time.

The reposter will definitely become a useful tool for optimizing your content work. It will save time and resources, ensure regular updates on social networks. Set up the reposter and use its capabilities to keep your readers always informed of the latest news, and the audience constantly growing.