When all the courses on SMM eagerly tout how important it is to be original and creative, each post, in their opinion, should quickly rise to the top, be more interesting, more creative, more engaging, and, of course, selling.

However, let's look at the situation objectively. In circumstances where social media becomes the main way of communicating with your audience, it turns out that there is something more familiar and, in some sense, banal — the need to repeat information.

Subscribers are not robots who remember each of your publications. People are busy, they have a million things to do, and they might just not notice your important information, even if it's super interesting. What you said once can get lost in the feed. But when you repeat it, the chances that your message will reach the audience increase manifold.

In this article, we will analyze the practical uses of recurring posts and how to set them up in the Postmypost service.

Why recurring posts are important

It's important to understand that not all your audience is always online and can see all your posts. Some people may have signed up for your account just today, and it will be useful for them to update information about services or promotions. You can rephrase already published posts and offer them to a new audience.

Just imagine how often we forget about such moments! Therefore, posts with current reminders help your subscribers stay informed and not miss an opportunity.

For example, if you constantly talk about your products, subscribers may start associating you with particular services or promotions. This helps establish long-term and mutually beneficial relationships between you and your customers.

Practical examples of using recurring posts

In any business area, you can encounter recurring posts. However, there are areas where they occur especially often. Let's look at areas where this is particularly relevant.

1. Real Estate

Developers regularly inform clients about construction progress, new offers, and changes in mortgage conditions. If the mortgage rate remains unchanged for several months, there is no point in publishing new posts. Why reinvent the wheel if the information is important and should be announced?

2. Tourism

People look for rest according to their needs, and if they are not planning a vacation, they usually do not check the travel agency page every day. Therefore, it is important to regularly publish current information about tourist packages, promotions, and directions.

3. Education, sports, and fitness

In these areas, it is necessary to constantly update information about schedules, reminders, and rules. If you run a dance school or fitness center account, recurring posts will help your clients stay informed. Similarly, in education: class schedules and instructions for students really make sense to duplicate, so the information is always available.

4. Experts and infobusiness

The constant relevance of information is the key to success in business. In this case, special attention is paid to repeating information about new programs, promotions, and upcoming online events. Constantly emerging new clients require introducing them to your programs and offers.

How to set up recurring publications in Postmypost

In the service, you can set publications at intervals: every day, one or several times a week, once a month, and even once a year.

The instruction is simple:

• In the created publication, click on the date and time window.
• Drag the slider in the "Recurring publications" line.
• Select the interval in the drop-down lists.

How does it look in practice?

For example, a yoga studio writes a post with a class schedule and chooses "1" and "Week" in the lines, and "Sunday" in the list. In the "End" section, you can choose "Never" — posts will be released every week. As long as the account exists. The template will be duplicated in the project calendar — you just need to enter the editor and enter the current dates.

And another example, a hardware store needs to announce a promotion every two weeks. In this case, it is worth choosing the interval "2" and "week". In the "End" section, you need to click on "Date" — and specify the date when the promotion will cease to be relevant. After it, there will be no publications.

Additionally, if you need to delete a post after a while, Postmypost can help here too. Imagine you have a spa where a special offer is valid for several months. At the end of the promotion, all publications are automatically deleted, so as not to mislead users.

For new Postmypost users, we offer a free 7-day trial period so that you can evaluate all the possibilities and ensure the service's effectiveness.