In Russia, 62% of users purchase goods and services promoted by bloggers. This statistic was published by Motive agency & production and "Anketolog." What does this mean? Collaborations with influencers are effective. We have compiled a list of services that will make it easier to find bloggers.
trendHERO
You can filter performers by location, gender, and the quality of their followers. There’s even an audience engagement level—ER. These filters will help eliminate individuals who are not suitable for your campaigns. Another convenient feature is the search for similar accounts. Choose an initial influencer and generate 300 relevant bloggers.
Epicstars
Epicstars is a long list of bloggers from YouTube, VKontakte, Telegram, and other social networks. The platform assures that it verifies each blogger and protects advertisers from fraud.
A distinctive feature of Epicstars is the moderation of all orders. The platform provides a sample brief for advertising for the blogger and makes the description clearer.
To start working, you need to provide detailed information about the task. It’s important to specify all details: the platform, type of advertising, format, and payment method. The platform offers a built-in calculator that automatically estimates the expected number of views and clicks.
Epicstars allows you to create collections of bloggers. These can then be offered to other advertisers.
Getblogger
On GetBlogger, all interactions with influencers are handled by the service managers—you won’t even have to communicate with the blogger. The platform offers advertising only to relevant influencers who undergo strict moderation. This guarantees that each of them has a real and active audience.
In the description of the blogger, GetBlogger provides extensive analytics on reach, number of clicks, and conversions. Working with influencers is automated, and the platform is integrated with several ad networks.
Advertisers only pay for results. When a blogger accepts an offer, they receive a unique promo code or link. Through this, clicks and purchases are tracked. The client receives conversion reports on a regular basis.
Telega.in
Telega.in specializes in advertising on Telegram channels. The service acts as a regulator that ensures the safety of transactions. Channel owners here are sellers of advertising space, and advertisers buy "screens" and "banners" from them.
An interesting section of the site is "Hot Offers." This is a catalog with temporary discounts of up to 25%. Duration: 24 hours. There are also "turnkey" packages: the client is assigned a personal manager. The specialist explains how to find a blogger for advertising and takes on some of the tasks.
Telega.in provides detailed statistics for each placement, making it convenient to adjust marketing strategies in real-time. The work process is automated: from registration and balance replenishment to channel selection and campaign launch. Telega.in also labels advertising publications itself.
LabelUp
The platform immediately shows the quality of the blogger's audience and the percentage of followers from Russia. This is important if you are targeting only Russia and not the CIS countries. A total of 20 filtering parameters are available, but not all blogs in the results meet the requests. Manual verification is necessary.
LabelUp unites over 10,000 bloggers, with a combined audience of about 350 million followers. The service claims to stand out in targeting accuracy. This is thanks to detailed account analysis, which considers the frequency of likes and comments. For each advertising campaign, LabelUp collects statistics. The data integrates with Yandex.Metrica and Google Analytics.
A downside of the platform is that after an advertising campaign, bloggers delete posts along with comments.
These services address two questions: how to find bloggers for advertising and how to do it effectively. Utilize the platform's capabilities: check reach, engagement, and the reputation of performers. This will determine the success of your advertising campaign.
