In Russia, 62% of users purchase goods and services advertised by bloggers. The statistics were published by Motive agency&production and "Anketologist." What does this mean? Collaborations with influencers are effective. We have gathered services that will facilitate the search for bloggers.
trendHERO
In trendHERO, it is easy to set up filters. There are "influencers," there are "brands." But you'll need to engage in the process: in the first category, travel companies often appear.
trendHERO has an advanced search for bloggers in advertising — by thematic directions. The platform uses artificial intelligence to find influencers in narrow niches. If you sell pet products, you can find pet bloggers here.
You can filter artists by location, gender, and follower quality. There is even an audience engagement level — ER. These filters will screen out people who do not fit your campaigns. Another convenient feature is the search for similar accounts. Choose an original influencer and generate 300 relevant bloggers.
Epicstars
Epicstars is a long list of bloggers from YouTube, VKontakte, Telegram, and other social networks. The platform assures that it checks each one and protects advertisers from fraudsters.
Epicstars' feature is the moderation of all orders. The platform provides a sample ad contract for a blogger and makes the description more understandable.
To start working, you need to describe the task in detail. It is important to indicate all details: platform, type of advertising, format, payment method. The platform offers a built-in calculator that automatically calculates the estimated number of views and transitions.
Epicstars allows you to create collections of bloggers. They can then be offered to other advertisers.
Getblogger
On GetBlogger, all interaction with influencers is taken over by service managers — you won't even need to communicate with the blogger. The platform offers advertising to only relevant influencers who undergo strict moderation. This ensures that each of them has a real and active audience.
In the blogger's description, GetBlogger provides extensive analytics on coverage, number of transitions, and conversions. Working with influencers is automated, and the platform itself is integrated with several ORD.
Advertisers pay only for results. When a blogger chooses an offer, he receives a unique promo code or link. Through it, transitions and purchases are tracked. The customer receives conversion reports on a regular basis.
Telega.in
Telega.in specializes in advertising in Telegram channels. The service is a regulator that ensures transaction safety. Channel owners here are sellers of ad space. Advertisers buy "screens" and "banners" from them.
An interesting section of the site is "Hot Offers." This is a catalog with temporary discounts of up to 25%. Duration: 24 hours. There are also turnkey packages: the client is assigned a personal manager. The specialist explains how to find a blogger for advertising and takes on part of the tasks.
Telega.in shows detailed statistics for each placement, making it convenient to change marketing strategies in real time. The work process is automated: from registration and balance replenishment to selecting channels and launching campaigns. Telega.in also labels advertising posts itself.
LabelUp
The platform immediately shows the quality of the blogger's audience and the percentage of followers from Russia. This is important if you focus solely on the Russian Federation and not the CIS countries. A total of 20 filtering parameters are available, but not all blogs in the search results meet the requests. Manual rechecking is needed.
LabelUp unites more than 10,000 bloggers, with a total audience of about 350 million subscribers. The service claims to be distinguished by targeting accuracy. This is thanks to a detailed analysis of accounts, taking into account the frequency of likes and comments. LabelUp collects statistics for each advertising campaign. The data is integrated with "Yandex.Metrica" and Google Analytics.
A minus of the platform is that after the advertising campaign, bloggers delete posts along with comments.
These services address two questions: how to find bloggers for advertising and how to do it effectively. Use platform features: check coverage, engagement, and performer reputation. This determines the success of the advertising campaign.
