"Time is money," says the well-known saying. But how relevant is it for professionals who spend hours manually posting on social media? How much time and, consequently, money do they lose when they could be using autoposting?
Specialists often spend a lot of time creating and publishing content, which can lead to stress and decreased productivity. But there's another thing managers often forget: time costs real money. The more time we spend on routine tasks, the more money is wasted.
How much time do you spend manually publishing posts? An hour? Two? How about a month? Or a year?
In this article, we'll calculate how much time and money you lose by doing manual posting. In simple terms, we'll show you how much you actually lose if you don't use autoposting.
We'll figure out how autoposting can save a lot of time and money and show concrete examples of how beneficial it is.
Costs of manually publishing posts
Let's figure out how much it costs for a good SMM specialist or marketer to work on content.
The average cost of such specialists' services ranges from 70,000 to 100,000 rubles. This depends on experience, skills, and the region where they work. For example, prices in Moscow are usually higher than in other regions. Naturally, if you wish, you can find an SMM manager for less money, but your requirements and expectations are important here. Expectations should be lower for a beginner with lower service costs. And if we're talking about a marketer who also deals with strategy and analysis, his services can be even more expensive.
How to determine the hourly rate? Suppose a specialist earns 80,000 rubles a month and works 160 hours. This means his hour is approximately worth 500 rubles. But this is a very rough estimate. In fact, the hourly rate is usually higher due to experience, specialization, and workload.
Now let's calculate the time. Publishing ONE post with preparation can take from 10 minutes to an hour, depending on complexity. If you need to post 3 posts a day on three different platforms, that's at least two hours of work A DAY! Multiply by the hourly rate… And we understand that manual work can eat up a significant part of the budget.
But remember, these are average indicators. If your business requires more content or more complex work, both time and cost may increase.
Also, don't forget that manually publishing posts is not the only task of an SMM specialist or marketer. They also deal with audience analysis, keyword selection, content promotion, communication with clients on social networks, and much more. So the budget that goes to publication can be perfectly redistributed to more important tasks.
Financial analysis of costs for routine operations
You know, posting is just the tip of the iceberg in an SMM specialist's work. There are many other routine moments that require time and effort.
After the post is published, the work doesn't end. On the contrary, a new wave of tasks begins. The specialist must control the content: respond to comments, monitor reach, and engagement. If you have several pages or accounts, imagine how much time it takes to log into each of them, check what's happening, and answer users' questions. This can take at least an hour a day, and if you have an active audience, even more. An hour of work is a minimum, and remember, it's not just an hour, but a minimum of 500 rubles from the budget.
And then there are statistics and reports! The specialist must upload reports, calculate reach, conversions, the engagement rate, and much more. This can take a whole working day. If you consider a working day to be 8 hours, the minimum costs can be at least 4000 rubles. And that's just for data analysis!
In the end, if you add up all these costs—for publication, control, and data collection—we get a rather impressive amount. And this doesn't take into account additional tasks such as content creation or strategy development.
Savings using automation tools
So how to save the SMM budget without sacrificing quality? The answer is simple: automation.
Autoposting is essentially the ability to schedule posts for weeks or even months in advance. Imagine you upload all posts for a month at once and then just watch them posted on social networks. This saves your time and makes your work more organized. No need to remember new posts every day!
Another significant advantage of the Postmypost autoposting tool is the ability to monitor all comments and messages from a single window. This means, without switching between different accounts, you can quickly respond to questions and interact with your subscribers.
Collecting analytics is another important point. The Postmypost service allows you to collect data from all your accounts in one place. You can easily track reach, conversions, and other important metrics, which significantly simplifies the analysis process.
Now let's talk about the cost. For example, the premium plan in the Postmypost service, which includes the maximum number of features for managing five accounts, costs only 1190 rubles a month. That's like two hours of work for one SMM specialist. If you need to manage ten accounts, it will be 1990 rubles—like four hours of work. And for 15 accounts—2390 rubles, equivalent to five hours of work. Compare this with the costs of manual posting, where just control and interaction with the audience can take much more time and money.
In the end, switching to autoposting not only reduces your costs but also saves the specialist's time. This time can be redirected to more creative tasks that really require attention and effort.
By allowing automation to take over routine work, you free up resources that you can use more effectively. And ultimately, your task is to make your business even more successful.
So, it's time to take a breath and make your life easier with Postmypost—a simple yet very effective tool for managing social networks!
In just 7 days of a free trial period, you'll see how much the service simplifies the work of marketers and SMM specialists. No more hours spent on routine operations.
