You know, there are times when you want to create something new and interesting, but ideas just don’t come to mind. You sit in front of a blank page, and your thoughts are somewhere far away. Sometime...
您知道，当您想创造一些新的和有趣的东西时，有时总是这样的，但想法却没有出现在脑海中。您坐在白纸前，而思绪却飘远了。有时候，您会觉得一切都已经被写下和说过了，而不想重复。在这些时刻，您想大喊：“为什么我...
UTM tags - effective analysis of advertising campaigns
Marketing is not about creativity, but about numbers. However, when launching an advertising campaign, it’s easy to get lost in the data and not understand what works and what doesn’t. Let’s tak...
市场营销不仅仅是关于创意，还涉及数字。 但当启动广告活动时，很容易在数据中迷失，无法判断什么有效，什么无效。 举个例子。 您启动了一场由博主推广的大型广告活动。 每个博主都会引导粉丝访问网站：去购买商...
Consumer psychology. How do I understand my audience for successful promotion?
Have you ever wondered why some products fly off the shelves while others go unnoticed? The answer lies in the thoughts and feelings of the consumer. Why is it important to know what a potential cus...
您是否曾经想过，为什么有些产品会被一扫而光，而另一些则无人问津？答案就在消费者的思想和感受中。 为什么要了解潜在客户的想法和感受呢？ 理解消费者心理能帮助制定最有效的推广策略，实现预期效果。...
How and why to shorten links for social media posts?
In social media, where every word and character counts, long links can hinder the main message from reaching the reader. This is because you may have to sacrifice text for the sake of the link....
Как и зачем сокращать ссылки для постов в социальных сетях?
在社交媒体上，每一个字和每一个符号都很重要，冗长的链接可能会妨碍读者获取主要信息。因为为了链接，需要牺牲文本。 然而，发布中的链接不只是额外的字符。它们发挥着重要作用，引导用户进入所需的页面，这反过来...
Ask these 12 questions and learn everything about your target audience
The success of a brand directly depends on how well you understand your audience. SMM is not just about creating eye-catching posts and increasing the number of followers. It is, first and foremost,...
品牌的成功直接取决于您对观众的了解程度。 SMM不仅仅是创建引人注目的帖子和增加关注者数量。这首先是对可能成为您客户的人的需求、兴趣和行为的深入了解。 为什么需要这样做？只有了解您的受众是谁，您才能创...
Is it true that vertical videos increase reach, but don't affect engagement?
It's no secret that short vertical videos are currently the most powerful tool for attracting new followers. All platforms are heavily investing in them, and the algorithms work best with this format....
众所周知，短视频目前是吸引新关注者的最强有力工具。所有平台都在大力投资于此，平台算法也在这个格式上表现最佳。 视频更能吸引注意力，并能快速有效地传达信息。 但是令人惊讶的是：尽管视频如此受欢迎，统计...
