What to do if you find a fake account of yourself or your business on social media
Something unpleasant has happened: a fake account has appeared on social media in your name or your company's name. Sound familiar? Unfortunately, this is a common problem. Fake accounts are not just...
发生了不愉快的事：在社交网络上出现了以您的名义或公司的名义发布的假消息。熟悉吗？不幸的是，这个问题很普遍。假账户不仅仅是不愉快，对业务来说是真正的危险。 假账户是为了欺骗、诈骗，或者在最好的情况下，只...
How to use comments to benefit your business?
Comments are not just a collection of words that people leave under your posts. They are a lively dialogue with your audience. Comments provide direct feedback. People share their thoughts, letting yo...
评论不仅仅是人们在您的帖子下留下的文字。这是与您的受众进行的生动对话。 评论是直接的反馈。人们分享他们的想法，让您知道什么对他们有吸引力，什么没有。对于企业来说，这是一座信息宝库！想象一下：您可以了解...
«时间就是金钱»——这句著名的谚语如是说道。然而，对于那些花费数小时在社交媒体上手动发布内容的专业人士来说，这句话到底有多适用呢？他们在手动发布时损失了多少时间和金钱，而这些时间本可以用来进行自动发布？...
Why do we need bots for social media?
In a dynamic business environment, new technologies are coming to the forefront that help businesses not only stay afloat but also thrive. One such tool is chatbots. Chatbots are programs that autom...
Зачем нужны боты для социальных сетей?
Chatbots 在动态的商业环境中，新的技术脱颖而出，不仅帮助企业维持运营，还能成功发展。在这些工具中，聊天机器人成为了其中之一。 聊天机器人是自动回复用户在消息应用和社交网络中消息的程序。它们的受欢迎程...
How to make your content better – A/B testing
How to make social media content not just "Okay," but engaging, motivating, and most Importantly—sales-driven? Content is the main tool in the hands of a specialist. It should be not only bright but...
如何让社交媒体的内容不仅仅是“正常的”，而是能吸引和激励人们，最重要的是——能销售？ 内容是专家手中最重要的工具。它不仅要醒目，还要有说服力！但如何知道你的帖子确实吸引到了人并达到了预期的效果？这时，A/B...
From a dissatisfied customer to a brand's best friend: how do you respond to negative comments?
When it comes to social media, negative comments are like those black cats that try to cross your path on the way to success. It may seem like you have 10 positive reviews, but all the attention is...
Как из недовольного клиента превратить в лучшего друга бренда: как реагировать на负面评论？
当谈到社交媒体时，负面评论就像那些黑猫，总喜欢在你通往成功的路上横穿过来。 看似有10个正面评论，但所有注意力都集中在那个不满的评论上。为什么呢？因为负面信息像磁铁一样吸引眼球。人们通常把它视为问题的...
How do bloggers capture the audience's attention through serialization?
When an author creates a series of posts, readers start to anticipate the continuation, and that’s the main goal! If you just post one article, even if it’s very important and informative, it’s bett...
