营销术语表

• 4D branding
• 4U Headlines
• A/B testing of a website
• A/B testing of advertisements
• A/B testing of emails
• Abandoned basket
• ABC analysis
• Account ban
• Accounts receivable
• Acquiring
• Active listening
• Active sales
• Adaptive layout of the email
• Adaptive web design
• Address validation
• Advertisement
• Advertising agency
• Advertising budget
• Advertising campaign
• Advertising in messengers
• Advertising integration
• Advertising labeling
• Advertising load
• Advertising Manager
• Advertising on social media
• Advertising on the internet
• Advertising services
• Advertising slogan
• Advertising Strategy
• Advertising with bloggers
• Affiliate Manager
• Affiliate marketing
• Affinity index (AFF)
• AI Coach
• AIDA (AIDA model)
• Aitracking
• AJAX
• Ambient media
• Ambush marketing
• AMP (Accelerated Mobile Pages)
• AMP email
• Amplification rate
• Anchor
• API (application programming interface)
• Arbitrageur
• ARPU (average revenue per user)
• Art direction
• Art Director
• Artificial inflation in social networks
• Artificial Intelligence (AI)
• ASO Specialist
• Associated conversions
• Assortment
• ATL (above the line)
• Attribution model
• Authentication
• Author's column
• Auto-posting on social media
• Autofunnel
• Automated email distribution
• Automation of business processes
• Autoresponder
• Avatar
• Average Order Value (AOV)
• B2B (business to business)
• B2C (business to consumer)
• B2E (business for employees)
• B2G (business for government)
• B2P (business for people)
• BANI world
• Banner advertising
• Banner blindness
• BCG Matrix
• Behavioral factors
• Behavioral targeting
• Benchmarking
• Beneficiaries
• Bidding
• Big Data (big data)
• Billboard
• Black optimization methods
• Black PR
• Blickfang
• Blocking of social network
• Blog
• Blogger
• Blogging
• Blue Ocean Strategy
• Bounce rate on the website
• BPM system
• Brainstorming
• Brand
• Brand ambassador
• Brand archetype
• Brand architect
• Brand architecture
• Brand attributes
• Brand audit
• Brand awareness
• Brand book
• Brand cannibalization
• Brand challenger
• Brand code
• Brand concept
• Brand contract
• Brand design
• Brand ecosystem
• Brand hierarchy
• Brand Identity
• Brand Lift
• Brand management
• Brand Manager
• Brand media
• Brand mission
• Brand penetration
• Brand platform
• Brand portfolio
• Brand Producer
• Brand rupture
• Brand Strategy
• Brand Style
• Brand tracking
• Brand value
• Brand values
• Brand Wheel
• Branded queries
• Brandformance
• Branding
• Branding agency
• Branding of territories
• Breadcrumbs
• Break-even point
• Brief
• Briefing
• Brochure
• Browser
• BTL (below the line)
• Business Analyst
• Business angel
• Business card
• Business etiquette
• Business Intelligence (BI)
• Business model
• Business plan
• Business process
• C-level positions (CMO, CEO, CFO, CIO)
• C2B (from consumer to business)
• C2C (consumer to consumer)
• Call center
• Call to action
• Captcha
• Cascading newsletters
• Case
• Cashback
• Castdev
• CDP (customer data platform)
• Celebrity
• Certification
• CGI graphics
• Chain of letters
• Charity
• Chat map
• Chatbot
• Chatbot builder
• Checklist
• Checkout area
• Chroma key
• Circles in Telegram
• Classification of goods
• Cliche
• Click-through rate (CTR)
• Click-to-call
• Clickander
• Clickbait
• Cloaking
• Clustering of keywords
• CMO (Chief Marketing Officer)
• CMS
• Co-branding
• Cohort analysis
• Cold calls
• Cold mailing
• Collaboration
• Commercial factors
• Commercial Proposal
• Communication channels
• Communication strategy
• Communicative disturbances
• Community
• Community management
• Community Manager
• Competition
• Competitive strategy
• Competitor analysis
• Conference
• Confirmation letter
• Consultative selling
• Consulting
• Consumer Loyalty Index (NPS)
• Consumerism
• Content
• Content analysis of the media
• Content distribution
• Content exchange
• Content Formats
• Content management
• Content Manager
• Content Marketer
• Content Marketing
• Content Matrix
• Content newsletter
• Content Plan
• Content strategy
• Contextual advertising
• Conversion in sales
• Conversion rate
• Cookies
• Copyright
• Copywriter
• Copywriting
• Core target audience
• Corner
• Corporate culture
• Corporate email
• Corporate image
• Corporate Social Responsibility (CSR)
• Corrector
• Correlation analysis
• Cost leadership
• Cost price
• Counseling
• Cover in social media
• Coverage
• Coverage Ratio (ERR)
• CPA (cost per action)
• CPA networks
• CPC (cost per click)
• CPI (cost per install)
• CPL (cost per lead)
• CPM (cost per thousand)
• CPO (cost per order)
• CPP (cost per point)
• CPV (cost per view)
• Creative
• Creative Director
• Creator
• CRM Marketer
• CRM marketing
• CRM system
• Cross-analytics
• Cross-browser compatibility
• Cross-platform compatibility (cross platform)
• Cross-posting
• Cross-sell
• Crowd marketing
• Crowdfunding
• Crowdsourcing
• CSS (Cascading Style Sheets)
• Customer Acquisition Cost (CAC)
• Customer churn rate
• Customer journey map (CJM)
• Customer Lifecycle Management (CLM)
• Customer Lifetime Value (LTV)
• Customer retention rate
• Customization
• D2C (direct to consumer)
• Dark patterns
• Data-driven approach
• Dealer
• Decision Maker (DM)
• Declaration of Conformity
• Dedicated IP
• Deduplication of clients
• Deepfake
• Delegation
• Delivery rate
• Delphi Method
• Demand factors
• Demarketing
• Depreciation
• Depth of assortment
• Depth of view
• Design system
• Differentiation
• Diffusion of innovations
• Digest
• Digital marketer
• Digital marketing
• Direct
• Direct advertising
• Direct marketing (direct marketing)
• Direct sales
• Disclaimer
• Distribution
• Diversification
• Diversity principle
• DKIM
• DMARC
• Domain
• DOOH advertising
• Doomscrolling
• Doorway
• Double Opt-In (two-step subscription)
• Downsell
• Driverizing
• Drop domain
• Dropshipping
• Dumping
• Dynamic content in the newsletter
• EAC Mark
• Easter egg
• EBITDA
• Eco-friendly brand
• Economy of Passion (passion economy)
• Editing
• Editor
• Edtech
• Educational content
• Elasticity of Demand and Supply
• Electronic commerce (e-commerce)
• Electronic trading platform
• Elimination
• Email address
• Email address database
• Email client
• Email Etiquette
• Email footer
• Email header
• Email layout
• Email marketer
• Email marketing
• Email marketing strategy
• Email newsletter
• Email newsletter design
• Email outreach
• Email Service Provider (ESP)
• Email subscriber
• Employer brand
• Engagement Rate (ER)
• Engaging content
• Engaging mechanics in social networks
• ERP system
• Error 403
• Error 404
• ESG (Environmental, Social, Governance)
• Establishment
• Event
• Event Marketer
• Event Marketing
• Evergreen content
• Exhibition
• Expert content
• Export
• External website optimization
• FAB (HPV)
• Facing
• Fact-checking
• Fake
• Fasten
• Favicon (favicon)
• Feature
• Feminine form
• Field research
• Fintech
• Firewall
• Five Forces of Porter: analysis of competitive forces
• Flagship product
• Flat organizational structure
• Flight (flight)
• FMCG (fast moving consumer goods)
• Focus group
• Follower
• FOMO (fear of missing out)
• Founder
• Franchise
• Fraud
• Freelance
• Frequency of requests
• Fulfillment
• Full-service agency
• Fundraising
• G2C (government for citizens)
• Gamification
• Gap analysis
• GDPR (General Data Protection Regulation)
• GE McKinsey Matrix
• Gemba management
• Geo-dependent queries
• Geofencing
• Geomarketer
• Geomarketing
• Georaklama
• Ghostwriter
• Giffen effect
• Gig economy (gigonomics)
• Give (giveaway)
• Golden Hammer
• Golden Triangle
• Government Relations (GR)
• Graphic Designer
• Greylisting (gray lists)
• Gross income
• Group in social networks
• Growth hacking (growth hacking)
• GRP (gross rating point)
• Guerrilla marketing
• Guide
• Guideline
• Hall test
• Halo effect
• Hashtag
• Hater
• Hidden advertising
• High-frequency requests
• Holacracy
• HoReCa
• Hosting
• HTML
• Human-readable URL (HRU)
• Hype
• Hysteresis effect
• Illustration
• Illustrator
• Image advertising
• Image editor
• Image maker
• Import
• Impulse purchase
• Inactive email subscriber
• Inbound marketing
• Incoterms
• Indirect marketing
• Indirect sales (secondary)
• Indoor advertising
• Influencer marketer
• Influencer marketing
• Influencers
• Info occasion
• Info style
• Information bubble
• Information letter
• Information requests
• Innovation
• Insight
• Inspections (VTR)
• Installment plan
• Integrated marketing communications
• Intellectual property
• Intent
• Interactive content
• Interlinking
• Internal PR
• Internal website optimization
• Internet marketer
• Internet of Things
• Interview
• Interviewer
• Inventory turnover
• Invoice
• Invoice for services
• IP address
• JavaScript
• JTBD
• Kanban
• Kano Model
• Key clients
• Key visual
• Keywords
• Knowledge Base
• KPI (Key Performance Indicators)
• Laboratory study
• Landing
• Launch
• Law of Supply and Demand
• Lead
• Lead collection form
• Lead Generation
• Lead in the text
• Lead magnet
• Lead scoring
• Leafleting
• Lean Manufacturing
• Legislation in Advertising
• Licensing
• Life placement
• Lifestyle
• Link building
• Living cover
• Local audience
• Logistics
• Logo
• Logobook
• Long read
• Look-alike audience
• Low-frequency queries
• Loyalty
• Loyalty program
• LSI keys
• Machine learning
• Mail server
• Mailing
• Mailing in messengers
• Margin and profitability
• Market analysis
• Market capacity
• Market niche
• Market Potential Analysis (BDI, CDI, GPI)
• Market segmentation
• Market share
• Marketer
• Marketing
• Marketing Analyst
• Marketing Assistant
• Marketing budget
• Marketing hypothesis
• Marketing Information System (MIS)
• Marketing mix (marketing complex)
• Marketing Plan
• Marketing research
• Marketing Risks
• Marketing Scenario
• Marketing strategy
• Marketplace
• Marketplace Manager
• Markup
• Mascot
• Masks in social media
• Maslow's Hierarchy of Needs
• Mass communication
• Mass following
• Mass liking
• Mass market
• Mass media
• MAU, WAU, DAU
• Media advertising
• Media buyer
• Media field
• Media Kit
• Media plan
• Media planner
• Media Relations
• Media split
• Meetup
• Meme
• Memologist
• Merch
• Merchandiser
• Merchandising
• Messenger
• Messenger marketing
• Meta tags
• Method of Personas
• Methodology STAR
• Methods of product analysis
• Microconversion
• Microdata
• Millennials
• Mockup
• Moderation in social networks
• Monitoring of public opinion
• Monitoring of social networks
• Monobrand
• Monte Carlo Method
• Mood board
• MRR (Monthly Recurring Revenue)
• Multibrand
• Murphy's Laws
• MVP (minimum viable product)
• Mystery shopper
• Naming
• Narrative
• Native advertising
• NDA (Non-Disclosure Agreement)
• Nest brand
• Netiquette
• Network marketing
• Networking
• Neural network
• Neuro-Linguistic Programming (NLP)
• Neuromarketer
• Neuromarketing
• Newsjacking
• Nigerian spam
• Non-commercial advertising
• Nonconforming
• Nonverbal communication
• Occam's Razor
• Offer
• OKR (Objectives and Key Results)
• Omnichannel
• Onboarding
• Online store
• Open rate
• Opinion leaders
• Optimization in social networks
• Organic traffic
• Outdoor advertising
• Outreach
• Overton Window
• Packaging
• Pagination
• Paid content
• Parallel import
• Pareto Principle
• Parsing
• Partner placement
• Party Plan
• Patent for an invention
• Pattern
• Paywall
• PDCA (Deming cycle)
• Performance marketer
• Performance marketing
• Personal account of the website
• Personal brand
• Personal sales
• Personalization of newsletters
• PERT analysis
• PESO model
• PEST analysis
• Pet project
• Phishing
• PHP
• Pipeline
• Pitch
• Pixel of the advertising cabinet
• Pixel Perfect layout
• Plain-text
• Podcast
• Podcaster
• Popander
• Popup (a pop-up window)
• POS materials
• Positioning
• Positioning Map
• Post campaign
• Post-production
• Posting
• Postmaster
• Postpayment
• PR (public relations)
• PR campaign
• PR manager
• PR strategy
• Pre-roll
• Presale
• Press conference
• Press Kit
• Press lunch
• Press Release
• Press Release
• Press Service
• Press tour
• Price discrimination
• Price list
• Pricing Methods
• Prime time
• Priming
• Print advertising
• Privacy on Social Media
• Privacy Policy
• Private label
• Pro bono
• Product article
• Product feed
• Product life cycle (PLC)
• Product line
• Product Market Fit
• Product Marketer
• Product matrix
• Product placement
• Product Presentation
• Profitability
• Project Manager
• Promoter
• Promotion
• Promotional post
• Prompt
• Prototyping
• Psychographics in Marketing
• Public
• Publication Calendar
• Publicity
• Push notifications (pushes)
• Python
• Quiz
• Radio advertising
• RDB (resonance, differentiation, belief)
• Reactivation letters
• Rebate
• Rebranding
• Recommendation systems
• Red Policy
• Redirect
• Reference group
• Referral link
• Referral Program
• Refund
• Registration form on the website
• Repost
• Reputation on social media
• Response rate
• Retail
• Retailer
• Retargeting
• Returned letter
• Revenue
• Rewriting
• RFM analysis
• Rider
• Risk management
• ROAS (return on ad spend)
• Robots.txt
• ROMI (return on marketing investment)
• RSS feed
• RTB (real-time bidding)
• Russell's Teapot
• S.C.O.R.E
• SaaS (Software as a Service)
• Sale
• Sales Audit
• Sales channel
• Sales cycle
• Sales funnel
• Sales Increase
• Sales Management
• Sales Manager
• Sales Newsletter
• Sales pipeline
• Sales plan
• Sales script
• Sales stimulation
• Sales technology
• Sampling
• SCAMPER
• Screenshot
• Screw-up
• Script
• Scroll down
• Scrum (scrum)
• Search Engine
• Search query
• Search robot
• Section
• Segmentation in messengers
• Selection
• Semantic core
• Semiotics
• Sender's name
• Sender's reputation
• SEO (search engine optimization)
• SEO Specialist
• SERM (search engine reputation management)
• SERM specialist
• SERP (search engine results page)
• Server
• Service desk
• Service Level Agreement (SLA)
• Service Marketing
• Showreel
• Sidebar
• Sitemap
• SKU (Stock Keeping Unit)
• Small Talk
• SMART Method
• SMM (social media marketing)
• SMM agency
• SMM manager
• SMM strategy
• SMO (Social Media Optimization)
• SMO specialist
• SMTP (Simple Mail Transfer Protocol)
• SNAP sales
• Snippet
• SNW-analysis
• Social advertising
• Social media activity feed
• Social media algorithms
• Social media metrics
• Social network
• Social proof
• Souvenir advertising
• Sowing in social media
• Spam
• Spam filter
• Spam trap
• Special project
• Specialist in contextual advertising
• Speculative sales
• Speechwriting
• SPF record
• Spin doctoring
• SPIN Selling
• Sponsorship
• SQL (Structured Query Language)
• SSL certificate
• Stakeholders
• Startup
• Statistical methods
• Statistical significance
• Stereotypes in advertising
• Stop words
• Stories
• Storymaker
• Storytelling
• Strategic session
• Stream
• Subbrand
• Subject of the letter
• Subscriber segmentation
• Subscription form
• Subscription page
• Subscription to the newsletter
• Supervisor
• Survey
• SWOT analysis
• T-shaped approach
• Tabloid
• Tags
• Talk Rate (level of sociability)
• Target action
• Target audience
• Target Rating Point (TRP)
• Targeted advertising
• Targeted email newsletter
• Targeting
• Targetologist
• Tasting
• Teaser advertising
• Technical assignment
• Telemarketing
• Television advertising
• Tender
• Test
• Testimony
• Thank You Letter
• Thank You Page
• The beneficial effect of the text
• The breadth of the assortment
• The method of six hats
• The principle of the inverted pyramid
• The return rate in newsletters (bounce rate)
• Theory of Color
• Thread
• Time management
• Title
• Tone of voice
• Tooltip
• Trade Marketer
• Trademark
• Traffic arbitration
• Traffic Manager
• Traffic sources
• Transactional newsletters
• Transactional requests
• Transcreation
• Transit advertising
• Trend
• Trend-watcher
• Trendsetter
• Trigger
• Trigger emails
• Tripwire
• Trobber
• Trolling
• TTL (through the line)
• Turquoise Company
• Two-step communication model
• Types of advertising
• UI design
• Umbrella brand
• Unicode
• Unicorn company
• Unique Selling Proposition (USP)
• Uniqueness of content
• Unit economics
• Unsubscribe from the mailing list
• Unsubscribe Page
• Unsubscribe rate
• Upsell
• Upselling
• URL (Uniform Resource Locator)
• Usability
• Usage rate (consumption rate)
• User Acceptance Testing (UAT)
• User Agreement
• User-generated content (UGC)
• UTM tag
• UX design
• UX editor
• Vendor
• Venselling
• Vertical video
• Video content
• Viral advertising
• Virality
• Visual communication
• Vlog
• VUCA world
• Web Analyst
• Web Analytics
• Web design
• Web designer
• Web version of the letter
• Webinar
• Website Architecture
• Website design
• Website indexing
• Website interface
• Website mirror
• Website monetization
• Website pessimization
• Website ranking
• Webvisor
• Welcome letter
• What is a backup?
• White paper
• White PR
• Widget
• Widgets "VKontakte"
• Word of mouth
• Workshop (workshop)
• XYZ analysis
• Yellow publicity
• Zero coding
• Zoomers (Generation Z)