It is commonly believed that a freelancer should take care of the tools necessary for their work themselves. Usually, these are various applications for photo and video editing, services for automating work, and so on... It is assumed that these tools are intended for personal use, and therefore are paid for by the freelancer. However, if a specialist works as part of a company's staff, the company bears the costs of paying for the necessary services.

But in some cases, the client takes over the payment for the services necessary for work. To clarify: it's not about the client paying for both the photographer's work and the subscription to the photo editing service. But when it is necessary, for example, to send messages to 100,000 addresses, the client can quite pay for the email/SMS mailing service.

Thus, the client only pays for the services from which they benefit or the services that automate the specialist's work. After all, thanks to them, a greater volume of work can be done in the same period of time.

I conducted a survey among the users of our service. It turned out that 40% of our colleagues believe that the service should be paid for by the client. I think if the survey were conducted among private specialists, the figure would be even higher. By the way, studios immediately include the costs of paying for all services in the estimate and do not charge additional funds for this.

Here are a few reasons why the client should pay for Postmypost

Postmypost is a tool that helps a specialist do the work faster, which means cheaper for the client. If you publish posts manually on several social networks, each separately, it will take significantly more time compared to working through an autoposting service. In this case, the client has a choice: pay for extra hours of work or for creativity. The conclusion is obvious: it's more profitable to pay for Postmypost and give the specialist the opportunity to create.

Agreement, discussion, and publication of posts

At first glance, everything is simple: you write text in Word, send it to the client, then make edits, agree, and publish. But if the client sends edits, then again, and again, and again... some of them may accidentally go unnoticed. The result is poorly done work and spoiled relationships with the client.

All edits for each post should be tied to the post, and that is why our service has the capability to discuss posts. It works like this: you send a link to the post to the client, they indicate which edits need to be made, and you, in turn, make them. Everything is simple, everything is organized!

Note, in Postmypost you can create a post approval chain from idea to publication, and each post will go through all the stages. At the same time, the client can click the "Approved" button, and only after that will the post be published. Undoubtedly convenient!

Working with comments

How to respond to comments? Imagine managing three groups? Here you forget, there you don't see. Sheer pain and disappointment! This is what it's like to monitor everything yourself. Postmypost immediately takes control of all messages in social networks after connecting. As soon as a comment appears in your group or account, it immediately appears in the service. Also, the client can log in and see if all comments have been answered.

Working with messages

It is important to respond to users and respond on time. I agree: it is impossible to respond to everyone and right away in all accounts. How much time would it take to keep track of everything and not miss anything! Postmypost contains a messenger for all social networks and automatically sends notifications of new messages.

Saving money

The work of an SMM specialist is constant creativity, working with publications, approvals, working with comments and messages, analytics. All these tools are in one service, Postmypost. Why spend money on several services when you can use one?))

And, of course, parting

Yes, sometimes the client and the executor part ways. The reasons can be very different: from the desire to grow and develop further to the lack of mutual understanding. Of course, it is in the client's interest that the history of work on projects is not lost but remains with them. In this case, they can invite another specialist. Need I say that the transfer of affairs with Postmypost will be easy and simple?

So I can confidently say that the advantages of using the service for the client are no less than for the executor. And the implementation of Postmypost in the SMM work process will not only reduce the time spent on routine work but also help organize it competently.

To summarize: the client should pay for the work and services used by the SMM specialist.