Engaging followers is not just about encouraging them to like and comment. It’s an opportunity to build a connection with your audience and create deep, genuine relationships with them. Even the most well-thought-out posts will be meaningless if they don’t evoke emotions and prompt people to interact.
This article is our new format: a quick checklist of 7 simple tips to increase engagement.
It will take no more than 5 minutes to read, but you’ll have ready-to-use tools that you can implement right away.
Diversify your content formats.
Social media offers several formats—text posts, carousels, Reels, and Stories. Each has its own appeal to users.
To achieve maximum effectiveness, focus on creating a strategic balance between high reach, primarily driven by videos, and deeper engagement, such as carousels.
Use interactive stickers in Stories.
What makes Stories effective are interactive stickers—polls, quizzes, sliders, and Q&A that engage the audience with minimal effort on their part.
Interactive stickers turn simple views into meaningful interactions.
Tip! When you conduct polls or gather reactions, be sure to share the results after collecting responses. And don’t forget to thank your audience for participating.
Carousels are a foundation for interaction.
This format also allows you to tell a more complete story, providing the audience with more context, information, or visuals to engage with.
Moreover, this works particularly well on Instagram*. If a user doesn’t swipe through the carousel to the end, it will reappear in their feed.
Carousels that reappear in the feed increase the chances of the post being seen again, which in turn contributes to higher engagement.
Find the best time to post.
One of the simplest yet most effective ways to boost interest in your account is to post at the right time.
For example, posts published between 7:00 and 8:00 AM on weekdays always gather more reach. This is likely because people tend to check their phones more often in the morning during breakfast or while commuting to work.
Stay ahead by adopting new features.
Social media platforms regularly update their features, and those who master them first gain an advantage in the algorithms.
Platforms reward users who familiarize themselves with new features by increasing the visibility of their content.
Focus on post saves.
While likes and comments are certainly important, saves and shares are key indicators that the content resonates with the audience.
Create educational materials, infographics, and lists that are useful and valuable to your users. They are more likely to save such posts for future reference or share them with friends.
Follow your audience's desires.
To increase engagement, it’s important to understand what interests your audience, what they want to learn about, what they want to share, and what they want to discuss with other followers. This should be the focus of your strategy: create and publish content that meets users' desires.
Ready to boost your social media engagement? Start right now!
* Meta (social networks Facebook and Instagram) is banned in Russia as extremist.