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Insights

Should trends be integrated into the promotion strategy?

Should trends be integrated into the promotion strategy?

21.11.2024

Read 5 min.
Insights

It seems that we live in an ad-centric world, doesn’t it? An office worker sees hundreds, if not thousands, of advertising messages while sitting at their computer throughout the day. We encounter new...

Nikiforov Aleksandr
What is a shadow bannig on social media?

What is a shadow bannig on social media?

20.11.2024

Read 7 min.
Insights

Every day on social media, there is a battle for attention between accounts, whether they are personal brands or company pages. Each ray of attention brings reach, likes, and comments, while those lef...

Nikiforov Aleksandr
Publishing repeated posts: examples of use

Publishing repeated posts: examples of use

18.11.2024

Read 4 min.
Insights

When all the SMM courses emphasize how important it is to be original and creative, and that every post should, in their opinion, go viral, be more interesting, more creative, more engaging, and of co...

Nikiforov Aleksandr
How to set up the team management process in the Postmypost service?

How to set up the team management process in the Postmypost service?

18.11.2024

Read 5 min.
Insights

In a social media management team, it is crucial for all members to work together seamlessly, like a well-oiled machine. If processes are not streamlined, work can quickly turn into chaos. Imagine e...

Nikiforov Aleksandr
Why does the actual audience on social media not match the portrait of the target audience?

Why does the actual audience on social media not match the portrait of the target audience?

13.11.2024

Read 6 min.
Insights

Are you running your business, investing resources in promotion, but the results are not meeting your expectations? Maybe the issue isn't with the advertising itself, but with whom you are showing it?...

Nikiforov Aleksandr
What to do if you find a fake account of yourself or your business on social media

What to do if you find a fake account of yourself or your business on social media

12.11.2024

Read 6 min.
Insights

Something unpleasant has happened: a fake account has appeared on social media in your name or your company's name. Sound familiar? Unfortunately, this is a common problem. Fake accounts are not just...

Nikiforov Aleksandr
How to use comments to benefit your business?

How to use comments to benefit your business?

11.11.2024

Read 6 min.
Insights

Comments are not just a collection of words that people leave under your posts. They are a lively dialogue with your audience. Comments provide direct feedback. People share their thoughts, letting yo...

Nikiforov Aleksandr
Why do we need bots for social media?

Why do we need bots for social media?

05.11.2024

Read 5 min.
Insights

In a dynamic business environment, new technologies are coming to the forefront that help businesses not only stay afloat but also thrive. One such tool is chatbots. Chatbots are programs that autom...

Nikiforov Aleksandr
How to make your content better – A/B testing

How to make your content better – A/B testing

04.11.2024

Read 5 min.
Insights

How to make social media content not just "Okay," but engaging, motivating, and most Importantly—sales-driven? Content is the main tool in the hands of a specialist. It should be not only bright but...

Nikiforov Aleksandr
From a dissatisfied customer to a brand's best friend: how do you respond to negative comments?

From a dissatisfied customer to a brand's best friend: how do you respond to negative comments?

30.10.2024

Read 5 min.
Insights

When it comes to social media, negative comments are like those black cats that try to cross your path on the way to success. It may seem like you have 10 positive reviews, but all the attention is...

Nikiforov Aleksandr
How do bloggers capture the audience's attention through serialization?

How do bloggers capture the audience's attention through serialization?

29.10.2024

Read 8 min.
Insights

When an author creates a series of posts, readers start to anticipate the continuation, and that’s the main goal! If you just post one article, even if it’s very important and informative, it’s bett...

Nikiforov Aleksandr
Work on a computer vs. mobile control

Work on a computer vs. mobile control

27.10.2024

Read 7 min.
Insights

When it comes to working as a social media promotion specialist, every day the question arises: what should I choose — a computer or a smartphone? In one corner of the ring — a powerful computer wit...

Nikiforov Aleksandr