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Starting to plan correctly. How do I set goals?

Starting to plan correctly. How do I set goals?

30.12.2024

Read 5 min.
Insights

When it comes to promoting on social media, setting the right goals is like laying a foundation. If it's crooked, the whole building will be shaky. Often, we start our work with enthusiasm, but...

Nikiforov Aleksandr
How to find a balance between rest and work in social media during the New Year holidays?

How to find a balance between rest and work in social media during the New Year holidays?

26.12.2024

Read 2 min.
Insights

As the New Year holidays approach, we all dream of switching off our brains, relaxing, and enjoying the festive atmosphere. However, as practice shows, working in social media is not a process that ca...

Nikiforov Aleksandr
How to maintain engagement on social media for the New Year?

How to maintain engagement on social media for the New Year?

25.12.2024

Read 3 min.
Insights

Today, we will talk about how to maintain engagement on social media during the most magical yet challenging time of the year — the New Year holidays. We all know that during this time, user activit...

Nikiforov Aleksandr
5 Original content ideas for the holidays

5 Original content ideas for the holidays

23.12.2024

Read 4 min.
Insights

New Year is a time of magic, joy, and, unfortunately, a fair share of predictability. Let’s be honest: traditional formats, such as movie lists or surveys about holiday plans, have become quite...

Nikiforov Aleksandr
Planning posts for the New Year holidays

Planning posts for the New Year holidays

23.12.2024

Read 5 min.
Insights

The most magical and long-awaited time of the year is just around the corner — the New Year holidays! Right now, everyone wants to feel comfortable, joyful, and, of course, fully relax. However,...

Nikiforov Aleksandr
6 tasks that should be automated

6 tasks that should be automated

18.12.2024

Read 5 min.
Insights

Think about how much time is spent on routine tasks: writing posts, responding to comments, checking statistics. It seems like a part of the job that cannot be avoided. But maybe it’s not worth spendi...

Nikiforov Aleksandr
28 Ideas for your next post

28 Ideas for your next post

17.12.2024

Read 4 min.
Insights

You know, there are times when you want to create something new and interesting, but ideas just don’t come to mind. You sit in front of a blank page, and your thoughts are somewhere far away. Sometime...

Nikiforov Aleksandr
UTM tags - effective analysis of advertising campaigns

UTM tags - effective analysis of advertising campaigns

16.12.2024

Read 3 min.
Insights

Marketing is not about creativity, but about numbers. However, when launching an advertising campaign, it’s easy to get lost in the data and not understand what works and what doesn’t. Let’s tak...

Nikiforov Aleksandr
Consumer psychology. How do I understand my audience for successful promotion?

Consumer psychology. How do I understand my audience for successful promotion?

16.12.2024

Read 6 min.
Insights

Have you ever wondered why some products fly off the shelves while others go unnoticed? The answer lies in the thoughts and feelings of the consumer. Why is it important to know what a potential cus...

Nikiforov Aleksandr
How and why to shorten links for social media posts?

How and why to shorten links for social media posts?

12.12.2024

Read 2 min.
Insights

In social media, where every word and character counts, long links can hinder the main message from reaching the reader. This is because you may have to sacrifice text for the sake of the link....

Nikiforov Aleksandr
Ask these 12 questions and learn everything about your target audience

Ask these 12 questions and learn everything about your target audience

11.12.2024

Read 7 min.
Insights

The success of a brand directly depends on how well you understand your audience. SMM is not just about creating eye-catching posts and increasing the number of followers. It is, first and foremost,...

Nikiforov Aleksandr
Is it true that vertical videos increase reach, but don't affect engagement?

Is it true that vertical videos increase reach, but don't affect engagement?

10.12.2024

Read 4 min.
Insights

It's no secret that short vertical videos are currently the most powerful tool for attracting new followers. All platforms are heavily investing in them, and the algorithms work best with this format....

Nikiforov Aleksandr