Without statistics, it is not possible to understand if the content and promotion of the community are working. Fortunately, VKontakte provides detailed indicators. This is a plus point: no need to guess. The main thing is to understand which metrics to focus on. This article explains how to quickly collect VK statistics.

Where to find VK group statistics

Analytics are available for community administrators: click "Statistics" in the side menu.

A dashboard will open: this is the starting point. There you can immediately see the key indicators: reach, views, "likes," shares, comments, new subscribers, and action button clicks.

Additionally, you can choose the period: today, yesterday, a week, a month, or any other interval through the calendar. This is convenient when you need to compile a VK report, for example, for a quarter.

What sections are there

The updated analytics offer many categories for the community report: detailed data on different types of content.

"Community" section

This is the main block of statistics. Here you can immediately see how the indicators have changed: views, subscriptions, messages.

The data is shown dynamically. For example, if in a week the reach has increased by 15% and comments have decreased by 10%, it's a reason to reflect. Yes, the audience is coming, but engagement is dropping.

In the "Community" section you can see reach, views, "likes," comments, subscriptions and unsubscriptions, shares, action button clicks, and even notification subscriptions. Everything is conveniently presented in graphs.

Here is also the "Audience" tab: you can see where people are coming from: recommendations, searches, advertising, or directly.

"Posts" section

This section answers the main question: what do people really like. Here you can compare which type of posts gets more views and reactions: posts, photos, videos, clips, or products.

The statistic for each individual post is especially useful. It's easy to study a specific post: how many people saw it, how many liked it, how many shared it. This helps identify patterns. It may be that Monday surveys generate more reach than Friday memes, or vice versa.

"Stories" section

Stories also have statistics. You can see how many times they have been viewed, how many people responded, shared, or hid them. This last indicator is especially important: if many people hide stories, it means they are too intrusive or do not match the audience's interests.

There is a separate "Moments" section: they are collections of stories. Essentially, they are analogous to eternal stories but with their own analytics: you can see how well an audience reacts to a specific collection.

Clips and videos

The logic of these tabs is the same. At the top is an overview of views and reactions, and below, detailed statistics: who is watching, on what devices and platforms, which videos lead in engagement. This is very useful for experimenting with formats. It may turn out that clips get reach but hardly generate engagement, while long videos, on the contrary, generate more comments and discussions. Then you can adjust the strategy: some content can be made for reach, another part for engagement.

What metrics to focus on

To compile a report on the VK community, it is useful to focus on several indicators.

Unique visitors

This is the number of different people who visited the community during the selected period. The same person is counted once in the statistics. These data show the real interest in your platform.

The main question here is: do visits convert into subscriptions? If many people come, but the audience does not grow, it means something is wrong with the first screen: the cover, description, pinned post, or action button.

Conversion to subscription is easily calculated: divide the number of new subscribers by the number of unique visitors and multiply by 100%. If the result is less than 1-2%, it's worth thinking about how the audience perceives you.

Views

This indicator shows how many times the community page has been opened. One person can generate several views. Here, the number itself is not as important as the depth: divide views by unique visitors and see how immersed the audience is in the content. If the coefficient is less than 1.3, it means that people come in and leave immediately. A normal level is around 1.5-2. If it's higher, it's a good sign: people are interested, they are browsing, exploring, staying.

To increase depth, it is important for the community to have a logical storefront: a pinned post, a convenient menu, collections of materials. Thus, the person will not be limited to one glance but will continue browsing.

Gender and age

In the "Audience" tab, there is detailed demographics. This data will help understand if the real audience matches the expected one. Suppose you sell cosmetics and the statistics show a bias towards men aged 35+. Then something is wrong: either the advertising is misconfigured, or the content itself attracts a different type of audience.

It's worth comparing not only the composition of visitors but also those who actually subscribe. Young people may take a look but not stay. In this case, it's worth changing the presentation format: post more short videos, interactions, use more relatable language.

Geography

Further down, in the "Audience" section, is the city breakdown. This statistic helps understand where the core audience lives.

Sometimes it is surprising that most traffic does not come from Moscow but, for example, from Yekaterinburg or Krasnoyarsk. This is a reason to think about local campaigns: participating in city events, targeted advertising for specific regions. You can even adjust the publication schedule: adapt to the time zone.

Devices

The list of devices is near the cities. Here, it's straightforward: what gadget visitors use.

The difference between desktop and mobile users sometimes affects conversions. If 80% of people enter from their phone and the application form is long and inconvenient, you are losing a significant portion of leads. For the mobile audience, short texts, vertical videos, and one-touch buttons are needed. If desktop users dominate, you can allow long reads and PDF files.

Subscribers and dynamics

This is the most important block, located in the "General" section of "Community". The graphs show the dynamics of subscriptions, unsubscriptions, and net growth. Here it is useful to look not just at the numbers but also at what they are related to. A sudden increase? Probably there was advertising or a viral post. An increase in unsubscriptions? Maybe there was too much selling or an unfortunate send.

Important: about metrics

Each number should not be considered separately: how they are related is more important. For example, if unique visitors are increasing but there are no subscriptions, the problem is on the first screen. Is attendance stable, and the number of views per person increasing? Then the audience is engaging, and reach needs to be expanded. Another case: the mobile ratio is huge, but conversions are low. Solution: simplify the process for mobile devices.

How to automate the collection of statistics

Manually analyzing data in VKontakte is possible but slow. This is where our analytics and automation service Postmypost comes into play.

To get a report, open the "Analytics" section.

Click on "Export".

Choose the social network and click on "Create".

Final tip: sometimes the graph seems flat, but there are actually fluctuations of hundreds of people. That’s why it's important to look at the numbers carefully. And always compare equal periods: week to week, month to month. Otherwise, it's easy to confuse a seasonal drop with a catastrophe.