Without statistics, it is not possible to understand if the content and community promotion are working. Fortunately, VK offers detailed indicators. This is a positive point: no need to guess. The main thing is to understand which metrics to observe. In this article, you will see how to quickly collect VK statistics.
Where to find VK group statistics
Analysis is available for community administrators - you need to click on "Statistics" in the side menu.
A dashboard will open - this is the starting point. There, the main indicators are immediately visible: reach, views, likes, shares, comments, new subscribers, and clicks on the action button.
Additionally, you choose the period yourself: today, yesterday, week, month, or any other interval through the calendar. This is convenient when you need to gather a VK report, for example, for the quarter.
What sections exist
The updated analysis provides many categories for the community report - detailed data on different types of content.
"Community" section
This is the main block of statistics. Here you can immediately see how the indicators changed - views, subscriptions, messages.
The data is displayed dynamically. For example, if during a week the reach increased by 15%, but the number of comments decreased by 10%, this is a sign to think. Yes, the audience is arriving, but engagement is decreasing.
In the "Community" section, you can see reach, views, likes, comments, subscriptions and unsubscribes, shares, clicks on the action button, and even subscriptions to notifications. Everything is conveniently presented in graphs.
There is also the "Audience" tab - you can see where people come from: recommendations, search, ads, or directly.
"Posts" section
This section answers the main question: what do people like? Here you can compare which type of publication gets more views and reactions - posts, photos, videos, clips, or products.
The statistic for each individual post is especially useful. It's easy to study a specific post: how many people saw it, how many liked it, how many shared it. This helps identify patterns. Maybe Monday's polls generate more reach than Friday's memes, or vice-versa.
"Stories" section
Stories also have statistics. You can see how many times they were viewed, how many people responded, shared, or hid them. The latter indicator is especially important: if many people are hiding the stories, it means they are too persistent or do not match the audience's interests.
There is a separate section called "Moments" - they are collections of stories. In practice, it's an analogue of permanent stories, only with its own analysis: you can see how well the audience reacts to a specific collection.
Clips and videos
The tabs have the same logic. At the top, an overview of views and reactions is presented; below, detailed statistics: who watches, on which devices and platforms, which videos lead in engagement. This is very useful for experimenting with formats. It may be that clips have good reach but generate almost no engagement, while longer videos, on the contrary, generate more comments and discussions. Thus, you can adjust the strategy: part of the content can be made for reach, part for engagement.
Which metrics to rely on
To collect a VK community report, it's useful to rely on several metrics.
Unique visitors
This is the number of different people who visited the community during the selected period. The same person counts once in the statistics. This data shows the real interest in your platform.
The main question here is: do visits turn into subscriptions? If many people access, but the audience does not grow, it means something is not right with the first screen - the cover, description, pinned post, or action button.
Conversion to subscriptions is easily calculated: we divide new subscribers by the number of unique visitors and multiply by 100%. If the result is less than 1-2%, it's worth thinking about how you are seen by the audience.
Views
This metric shows how many times the community page was opened. One person can generate multiple views. Here, the most important thing is not the number itself, but the depth: we divide views by the unique visitors and observe how deeply the audience delves into the content. If the rate is less than 1.3, it means people enter and leave immediately. A normal level is around 1.5-2. If it's higher, it's a good sign: people are interested, browsing, studying, staying longer.
To increase the depth, it's important for the community to have a logical showcase: pinned post, convenient menu, collections of materials. Thus, the person will not be limited to a single look but will continue browsing.
Gender and age
In the "Audience" tab, there is detailed demographics. This data helps understand if the real audience matches the expected one. Suppose you sell cosmetics, and the statistics show a bias towards men over 35 years old. This means something is wrong: either the advertising is poorly targeted, or the content itself attracts a different type of audience.
It's worth comparing not only the composition of visitors but also those who actually subscribe. Young people may look but not stay. In this case, it's better to change the presentation format: post more short, interactive videos, use more lively language.
Geography
Below, in the "Audience" section, there is a division by cities. This statistic helps understand where the core audience lives.
Sometimes, it's a surprise to discover that most of the traffic does not come from Moscow, but, for example, from Yekaterinburg or Krasnoyarsk. This is a reason to think about local campaigns: participating in city events, targeting ads to specific regions. You can even adjust the posting schedule - adapt them to the time zone.
Devices
The list of devices is close to the cities. Here everything is simple: which gadget visitors are using.
The difference between desktop and mobile users sometimes affects conversions. If 80% of people access via phone and the request form is long and inconvenient, you are losing a significant portion of the leads. For the mobile audience, it's necessary to have short texts, vertical videos, single-touch buttons. If, on the other hand, desktop users predominate, you can afford long reads and PDF files.
Subscribers and dynamics
This is the most important block, located in the "General" section of the "Community". The graphs show the dynamics of subscriptions, unsubscribes, and net increase. Here, it's useful to observe not only the numbers but also what they are related to. A sudden growth? Probably, there was advertising or a viral post. An increase in unsubscribes? Maybe you exaggerated in sales or had a poorly executed email campaign.
Important: about metrics
One shouldn't analyze each number in isolation - it's more important how they are related. For example, if unique visitors are increasing, but subscriptions are not - the problem is in the first screen. Traffic is stable and the number of views per person is increasing? This means the audience is engaging and it's necessary to expand the reach. Another case - the mobile proportion is huge, but conversions are low. The solution: simplify the path for smartphones.
How to automate statistics collection
Analyzing data on VK manually is possible, but it is time-consuming. Here, our Postmypost analysis and automation service comes into play.
To get a report, open the "Analysis" section.
Click on "Export".
Choose the social network and click on "Create".
Final tip: sometimes, the graph seems flat, but in fact, there are fluctuations of hundreds of people. Thus, it's necessary to carefully observe the numbers. And always compare equal periods: week to week, month to month. Otherwise, it's easy to confuse a seasonal drop with a catastrophe.
