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Insights

Why the audience forgets about you within two weeks: how irregular posts kill reach

Why the audience forgets about you within two weeks: how irregular posts kill reach

16.01.2026

Read 5 min.
Insights

Most SMM managers experience a drop in reach after just 10–14 days without posts. The algorithms of Instagram, VK, and Telegram begin to show the account's content less frequently, the audience loses...

Nikiforov Aleksandr
TOP-5 services for email newsletters and email marketing in 2026

TOP-5 services for email newsletters and email marketing in 2026

14.01.2026

Read 15 min.
Insights

Email marketing in 2026 remains one of the most resilient and predictable channels of communication with audiences. While advertising costs on social media are rising, algorithms are changing, and org...

Nikiforov Aleksandr
Drowning in metrics: how to understand what to measure besides likes (checklist for marketers)

Drowning in metrics: how to understand what to measure besides likes (checklist for marketers)

13.01.2026

Read 7 min.
Insights

Every SMM specialist knows that likes, views, and comments are nice, but they do not answer the main question: "Does SMM bring money to the business?" In 2026, social media algorithms became even sm...

Nikiforov Aleksandr
Are you catastrophically short on time for social media? What to do if the workday is 12 hours long?

Are you catastrophically short on time for social media? What to do if the workday is 12 hours long?

13.01.2026

Read 9 min.
Insights

Many small business entrepreneurs spend 10–12 hours a day on operations. Orders, deliveries, employees – all of this consumes time, leaving only the evening hours for social media. As a result, posts...

Nikiforov Aleksandr
SMM Trends 2026: Checklist + Guide on How to Implement Them into Your Strategy Today

SMM Trends 2026: Checklist + Guide on How to Implement Them into Your Strategy Today

13.01.2026

Read 6 min.
Insights

In 2026, social media finally stopped being just a "place for communication." They transformed into the primary channel for searching, shopping, learning, and brand building. Algorithms became stricte...

Julia Serova
How to register and work on LinkedIn in Russia

How to register and work on LinkedIn in Russia

09.01.2026

Read 5 min.
Insights

Many professionals in Russia are looking for opportunities for career growth abroad or want to expand their business contacts. LinkedIn perfectly addresses these needs: it is the leading professional...

Julia Serova
Your content is perfect, but there's no response? 5 reasons why people are tired of gloss, and how to build a lively community

Your content is perfect, but there's no response? 5 reasons why people are tired of gloss, and how to build a lively community

07.01.2026

Read 10 min.
Insights

In 2025, many SMM specialists and account owners face the same problem: the content looks seemingly perfect but does not elicit any response. Hours can be spent preparing ideal photos, professional ed...

Nikiforov Aleksandr
I can't trust employees with passwords: how to work in a team and not lose control

I can't trust employees with passwords: how to work in a team and not lose control

05.01.2026

Read 9 min.
Insights

Many entrepreneurs and business owners are afraid to delegate social media management. The main fear is handing over the login and password of accounts to freelancers or employees, as this poses a ris...

Nikiforov Aleksandr
Results of 2025 from Postmypost: together we made this year bright!

Results of 2025 from Postmypost: together we made this year bright!

31.12.2025

Read 2 min.
Insights

Dear friends, business owners, SMM specialists, and everyone managing their projects on social media! We congratulate you on the upcoming New Year! 2025 has been eventful: together we experienced ne...

Nikiforov Aleksandr
Social network: what it is in simple terms in 2025

Social network: what it is in simple terms in 2025

26.12.2025

Read 10 min.
Insights

A social network is an online platform that allows people to create personal profiles, exchange information, stay connected with friends and like-minded individuals, as well as consume and distribute...

Nikiforov Aleksandr
Responded within a day – lost a client: why slow replies kill loyalty in 2025 and how to respond to everyone in 7 minutes with Postmypost

Responded within a day – lost a client: why slow replies kill loyalty in 2025 and how to respond to everyone in 7 minutes with Postmypost

17.12.2025

Read 7 min.
Insights

32% of users want a response within the first 30 minutes, and 57% believe that a brand should respond around the clock, even at night and on weekends. When you reply within 6–24 hours, here’s what hap...

Nikiforov Aleksandr
Carousels or Reels: which format on Instagram provides the maximum reach in 2025 and how to choose the right one for your task

Carousels or Reels: which format on Instagram provides the maximum reach in 2025 and how to choose the right one for your task

17.12.2025

Read 8 min.
Insights

Imagine: you spent an hour editing a cool Reel, and in the end, it got 800 views. Meanwhile, a carousel of 8 slides on "5 Mistakes in Stories" reaches 120,000 impressions without spending a single rub...

Julia Serova