Dozen comments and reposts — you wake up and rejoice: the company's post was liked by the audience. Then you see that the comments are angry: the post contains an obvious error or offensive information. Why did this happen? Your company does not have an approval process — you do not see posts before they are published.

Why is control necessary?

Content should follow the brand's marketing strategy. Tone of voice, uniform publication style — all of this must be adhered to. People are not robots: a copywriter may stray from the company's tone, and a designer may become too creative.

In expert publications, information must be accurate. Not every SMM specialist can correctly explain swaps for hedging risks. Their job is to convey information clearly. The job of the approving professional is to verify the facts.

When there is no approval chain, mistakes appear in posts. It's not just about typos — outdated data, incorrect promotion conditions. One department of the company did not pass information to another, as a result, a subscriber receives incorrect data.

How to set up an approval chain

Define the roles and responsibilities of the team. Choose a specialist who writes the text and selects the illustration. Find someone to check the drafts. Finally, agree: you will be the final link.

You should not be a supervisory body checking everything "from" to "to." Discuss with the team why approval is needed. To speed up the process? To track the company's tone? To check the facts? If everyone knows the goal, work will go faster at all stages.

What difficulties can arise:

• no single platform for work,
• having to forward information in different messengers,
• the effect of a broken telephone occurs.

Find a platform that automates the process. Our option is Postmypost.

How to set up team work

The Postmypost service allows you to streamline team work through shared access to posts, comments, and analytics.

For example, in your company, the work is organized like this:

• The SMM specialist prepares the terms of reference and gathers information,
• The copywriter writes the text,
• The proofreader checks,
• The designer works on illustrations.

For such a chain, the stages "Information," "Text writing," "Proofreading," "Design," "Approval," "Publication" are suitable. At the "Approval" step, the manager receives a notification: content needs to be approved before publication.

Each specialist receives a notification at their stage. The designer takes on the task on time after the proofreader, and you immediately review the finished content.

1. Open project settings and select "Work stages."
2. Click "Create."
3. Enter the name of the stage, specify the preceding and following action. So up to "Approval."
4. When all stages are defined, set up the last action — "Publish." In the chain, it should be the last.
5. Click "Save."

In the post editor, a button with the stage name will appear after this. When a specialist completes their step, they click on it — at this moment, the next employee receives a notification.