Why do good specialists receive rejections? Their resume doesn't attract attention. It's not enough to be a professional in your field — you need to show this to the employer. How a digital specialist should draft a resume to get responses is discussed in the article.
Structure
Recruiting services offer a ready-made template with space for a photo, personal details, places of work, and responsibilities. You can use a template or create the structure yourself.
The information should be in its place, divided into subheadings, and easy to read. Correct structure:
- Full name, age, city, and photo,
- education and further qualification,
- work experience in chronological order,
- a thesis about yourself.
A photo will attract attention and you will be remembered by the recruiter. Choose a picture where you are in simple clothing and your face is visible up close.
Use simple language — without complex terms, literary expressions, or colloquial phrases. No need for sophistication in design either — well-formatted headings and a standard font are enough.
Relevance
Experience in the resume should relate to the employer's field. Applying for an SMM specialist position in a private clinic? Emphasize your projects related to medicine.
An HR specialist's attention is drawn to words from the job description — keywords, as in SEO. For example, the company expects from the future SMM specialist "market understanding," "copywriting," "developing a promotion strategy." In this case, mention in the resume that you follow market trends, know the basics of information style and use it in copywriting, and have developed promotion strategies. Of course, if these are truly your skills.
Cases
For each workplace or project, indicate the results. In digital, there is no revenue or number sold — other indicators are needed.
- Traffic increase,
- number of leads,
- CTR,
- engagement growth: subscribers and reactions,
- registrations.
State specific tasks performed at the workplace. "Handled social networks" is a bad example. A good one: "Created a content plan, wrote text for posts, and formatted illustrations in a graphic editor. Was responsible for communication with subscribers."
"About me"
Every HR has an image of the ideal specialist in mind: what soft skills they should possess. Google it, peek at colleagues, analyze your experience — you should get a list of standard but real competencies.
Qualities should match the profession. Applying to an agency — mention that you are a "team player," looking for a freelance project — "organized," a company states in the vacancy performance numbers — "goal-oriented" and "results-driven."
Attach a link to your portfolio in the description: this will show you have work experience and will answer some questions about your skills.
Final steps
You need to check:
- Links — whether the portfolio loads and access is open.
- The relevance of contacts.
- The document for errors — they create an impression of unprofessionalism, even if your field is not related to texts. And follow typographic rules: quotes — angle brackets, dashes — long ones.
The resume is an illustration of your experience. Don't overload the document with unnecessary information, the best length is 1-2 pages. The recruiter should see your competencies and experience. Good luck!
