Setting up Telegram Ads – how to launch advertising on Telegram in 2026
In 2026, Telegram confidently retains its status as one of the leading messengers in the world, with an audience nearing a billion active users. Many Telegram users subscribe to channels based on reco...
How to gain reach without a budget and filming: a working strategy for 2026
In 2026, global insights from CEOs of popular social networks spread across the world within hours. While social media managers from other countries rely on subtitles, and some even miss out on such n...
What is KPI in simple words – explanation and examples of indicators
The English term is often encountered in business and human resource management, but for many, it remains unclear. To clarify, let's start with a basic explanation. KPI is a tool that helps assess wor...
How to Promote on VKontakte in 2026: Effective Strategies and Tools
VKontakte remains one of the most vibrant platforms for Russian businesses and personal brands. Organic reach is declining, but with the right approach, groups and accounts can still grow by 30-150% a...
MTS Marketer – what is this platform, and how does advertising work in 2026?
In modern marketing, the accuracy of reaching the target audience is everything. When the budget is limited and competition is high, it's important to use methods that truly help find interested custo...
每个曾经投放广告或只是将自己的品牌推向开放网络的企业家都知道这种感觉，当你看到评论、消息或反馈类似于“你们只是骗子，我再也不会从你们这里购买”或者“我的订单已经一个星期了，你们那里的工作吗？？？”时，心一...
How to set up advertising on VK – step-by-step guide for businesses
All VK advertising now operates exclusively through a unified platform. Here, you can launch targeted advertising, utilize VK's advertising algorithms, promote a community, website, or application, an...
Content Trends 2026: 8 Directions That Are Changing the Game Right Now
Bloggers without star syndrome: where to find micro-influencers and how to assess their ER
In 2025-2026, star status will no longer guarantee sales. However, micro-influencers – bloggers with an audience ranging from 1-5 to 50-100 thousand followers – consistently show better results in con...
eLama – what is it, and how to log into the personal account
eLama is a modern platform for managing online advertising that brings together multiple advertising systems in one convenient interface eLama is a personal account that allows you to launch, analyze,...
How to implement 10 triggers in marketing in 15 minutes and increase engagement by 2–3 times
Every day there are tons of content in the feed – people scroll through 90% of posts in seconds. To stop the scroll and encourage action (like, comment, repost, purchase), triggers are needed – psycho...
Who is a brand ambassador – in simple terms and with examples
Who is an ambassador in simple terms? It's an ordinary person (or a well-known figure) who genuinely loves the brand, consistently uses its products, and shares this experience with those around them...
