Why the audience forgets about you within two weeks: how irregular posts kill reach
Most SMM managers experience a drop in reach after just 10–14 days without posts. The algorithms of Instagram, VK, and Telegram begin to show the account's content less frequently, the audience loses...
TOP-5 services for email newsletters and email marketing in 2026
Email marketing in 2026 remains one of the most resilient and predictable channels of communication with audiences. While advertising costs on social media are rising, algorithms are changing, and org...
Drowning in metrics: how to understand what to measure besides likes (checklist for marketers)
Every SMM specialist knows that likes, views, and comments are nice, but they do not answer the main question: "Does SMM bring money to the business?" In 2026, social media algorithms became even sm...
Are you catastrophically short on time for social media? What to do if the workday is 12 hours long?
Many small business entrepreneurs spend 10–12 hours a day on operations. Orders, deliveries, employees – all of this consumes time, leaving only the evening hours for social media. As a result, posts...
SMM Trends 2026: Checklist + Guide on How to Implement Them into Your Strategy Today
In 2026, social media finally stopped being just a "place for communication." They transformed into the primary channel for searching, shopping, learning, and brand building. Algorithms became stricte...
How to register and work on LinkedIn in Russia
Many professionals in Russia are looking for opportunities for career growth abroad or want to expand their business contacts. LinkedIn perfectly addresses these needs: it is the leading professional...
In 2025, many SMM specialists and account owners face the same problem: the content looks seemingly perfect but does not elicit any response. Hours can be spent preparing ideal photos, professional ed...
I can't trust employees with passwords: how to work in a team and not lose control
Many entrepreneurs and business owners are afraid to delegate social media management. The main fear is handing over the login and password of accounts to freelancers or employees, as this poses a ris...
Results of 2025 from Postmypost: together we made this year bright!
Dear friends, business owners, SMM specialists, and everyone managing their projects on social media! We congratulate you on the upcoming New Year! 2025 has been eventful: together we experienced ne...
Social network: what it is in simple terms in 2025
A social network is an online platform that allows people to create personal profiles, exchange information, stay connected with friends and like-minded individuals, as well as consume and distribute...
32% of users want a response within the first 30 minutes, and 57% believe that a brand should respond around the clock, even at night and on weekends. When you reply within 6–24 hours, here’s what hap...
Imagine: you spent an hour editing a cool Reel, and in the end, it got 800 views. Meanwhile, a carousel of 8 slides on "5 Mistakes in Stories" reaches 120,000 impressions without spending a single rub...
