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MTS Marketer – what is this platform, and how does advertising work in 2026?

MTS Marketer – what is this platform, and how does advertising work in 2026?

04.02.2026

阅读 5 分钟
洞察

In modern marketing, the accuracy of reaching the target audience is everything. When the budget is limited and competition is high, it's important to use methods that truly help find interested custo...

Nikiforov Aleksandr
巨魔、竞争对手和“丢失者”:对不理解各种负面的痛苦

巨魔、竞争对手和“丢失者”:对不理解各种负面的痛苦

01.02.2026

阅读 1 分钟
洞察

每个曾经投放广告或只是将自己的品牌推向开放网络的企业家都知道这种感觉,当你看到评论、消息或反馈类似于“你们只是骗子,我再也不会从你们这里购买”或者“我的订单已经一个星期了,你们那里的工作吗???”时,心一...

Nikiforov Aleksandr
How to set up advertising on VK – step-by-step guide for businesses

How to set up advertising on VK – step-by-step guide for businesses

01.02.2026

阅读 12 分钟
洞察

All VK advertising now operates exclusively through a unified platform. Here, you can launch targeted advertising, utilize VK's advertising algorithms, promote a community, website, or application, an...

Nikiforov Aleksandr
Bloggers without star syndrome: where to find micro-influencers and how to assess their ER

Bloggers without star syndrome: where to find micro-influencers and how to assess their ER

29.01.2026

阅读 7 分钟
洞察

In 2025-2026, star status will no longer guarantee sales. However, micro-influencers – bloggers with an audience ranging from 1-5 to 50-100 thousand followers – consistently show better results in con...

Nikiforov Aleksandr
eLama – what is it, and how to log into the personal account

eLama – what is it, and how to log into the personal account

27.01.2026

阅读 5 分钟
洞察

eLama is a modern platform for managing online advertising that brings together multiple advertising systems in one convenient interface eLama is a personal account that allows you to launch, analyze,...

Nikiforov Aleksandr
How to implement 10 triggers in marketing in 15 minutes and increase engagement by 2–3 times

How to implement 10 triggers in marketing in 15 minutes and increase engagement by 2–3 times

23.01.2026

阅读 15 分钟
洞察

Every day there are tons of content in the feed – people scroll through 90% of posts in seconds. To stop the scroll and encourage action (like, comment, repost, purchase), triggers are needed – psycho...

Nikiforov Aleksandr
Who is a brand ambassador – in simple terms and with examples

Who is a brand ambassador – in simple terms and with examples

23.01.2026

阅读 9 分钟
洞察

Who is an ambassador in simple terms? It's an ordinary person (or a well-known figure) who genuinely loves the brand, consistently uses its products, and shares this experience with those around them...

Nikiforov Aleksandr
Missing important events and trends: how the lack of a system hinders timely responses

Missing important events and trends: how the lack of a system hinders timely responses

21.01.2026

阅读 6 分钟
洞察

Every day, an entrepreneur or SMM specialist spends hours on operational tasks: responding to messages, manually preparing posts, checking statistics. As a result, there is minimal time left for monit...

Nikiforov Aleksandr
Marketing Trends 2026: How to Achieve Growth in Reach

Marketing Trends 2026: How to Achieve Growth in Reach

19.01.2026

阅读 6 分钟
洞察

In 2026, marketing has finally moved beyond the notion of "selling a product." Brands are competing for trust in a world where AI answers 40-50% of user queries, and consumers choose not the cheapest,...

Nikiforov Aleksandr
Telegram Stars — 它是什么,星星多少钱以及如何撤回

Telegram Stars — 它是什么,星星多少钱以及如何撤回

19.01.2026

阅读 1 分钟
洞察

Telegram Stars — 是信使内部的货币,于2024年作为Premium的独特功能出现,并在2026年被广泛使用。很多人都在寻找答案:它们有什么用,多少钱,如何购买、使用或提取。如果您拥有一个频道或只是想支持Tg的作者——这篇...

Nikiforov Aleksandr
Telegram Stars — what are they, how much do the stars cost, and how to withdraw them?

Telegram Stars — what are they, how much do the stars cost, and how to withdraw them?

19.01.2026

阅读 6 分钟
洞察

Telegram Stars is the internal currency of the messenger that emerged in 2024 as an exclusive Premium feature and continues to be actively used in 2026. Many are searching for answers: why they are ne...

Nikiforov Aleksandr