Starting to plan correctly. How do I set goals?
When it comes to promoting on social media, setting the right goals is like laying a foundation. If it's crooked, the whole building will be shaky. Often, we start our work with enthusiasm, but...
How to find a balance between rest and work in social media during the New Year holidays?
As the New Year holidays approach, we all dream of switching off our brains, relaxing, and enjoying the festive atmosphere. However, as practice shows, working in social media is not a process that ca...
How to maintain engagement on social media for the New Year?
Today, we will talk about how to maintain engagement on social media during the most magical yet challenging time of the year — the New Year holidays. We all know that during this time, user activit...
5 Original content ideas for the holidays
New Year is a time of magic, joy, and, unfortunately, a fair share of predictability. Let’s be honest: traditional formats, such as movie lists or surveys about holiday plans, have become quite...
Planning posts for the New Year holidays
The most magical and long-awaited time of the year is just around the corner — the New Year holidays! Right now, everyone wants to feel comfortable, joyful, and, of course, fully relax. However,...
6 tasks that should be automated
Think about how much time is spent on routine tasks: writing posts, responding to comments, checking statistics. It seems like a part of the job that cannot be avoided. But maybe it’s not worth spendi...
You know, there are times when you want to create something new and interesting, but ideas just don’t come to mind. You sit in front of a blank page, and your thoughts are somewhere far away. Sometime...
UTM tags - effective analysis of advertising campaigns
Marketing is not about creativity, but about numbers. However, when launching an advertising campaign, it’s easy to get lost in the data and not understand what works and what doesn’t. Let’s tak...
Consumer psychology. How do I understand my audience for successful promotion?
Have you ever wondered why some products fly off the shelves while others go unnoticed? The answer lies in the thoughts and feelings of the consumer. Why is it important to know what a potential cus...
How and why to shorten links for social media posts?
In social media, where every word and character counts, long links can hinder the main message from reaching the reader. This is because you may have to sacrifice text for the sake of the link....
Ask these 12 questions and learn everything about your target audience
The success of a brand directly depends on how well you understand your audience. SMM is not just about creating eye-catching posts and increasing the number of followers. It is, first and foremost,...
Is it true that vertical videos increase reach, but don't affect engagement?
It's no secret that short vertical videos are currently the most powerful tool for attracting new followers. All platforms are heavily investing in them, and the algorithms work best with this format....
