Without statistics, it is impossible to understand if the content and community promotion are working. Fortunately, VKontakte provides detailed metrics. This is a plus: no need to guess. The main thing is to figure out which metrics to look at. In the article — how to quickly gather VK stats.

Where to find VK group statistics

Analytics is available to community administrators — you need to click "Statistics" in the sidebar.

A dashboard will open — this is the starting point. Key metrics are immediately visible there: reach, views, likes, reposts, comments, new subscribers, and action button clicks.

You can choose the period: today, yesterday, week, month, or any other interval through the calendar. This is convenient when you need to compile a VK report, for example, for a quarter.

What sections are available

The updated analytics offer many categories for the community report — detailed data on different types of content.

"Community" Section

This is the main statistics block. You can immediately see how the metrics have changed — views, subscriptions, messages.

Data is displayed dynamically. For example, if the reach increased by 15% over the week, but comments decreased by 10%, it's a reason to think. Yes, the audience comes, but engagement drops.

In the "Community" section, you can see reach, views, likes, comments, subscriptions and unsubscriptions, reposts, action button clicks, and even notifications subscriptions. Everything is conveniently presented in graphs.

There is also an "Audience" tab — you can see where people come from: recommendations, search, ads, or directly.

"Posts" Section

This section answers the main question: what exactly do people like. Here, you can compare which type of publications gains more views and reactions — posts, photos, videos, clips, or products.

Statistics for each individual post are especially useful. Easy to study a specific post: how many people saw it, how many liked it, how many shared it. This helps to highlight patterns. Maybe Monday polls give more reach than Friday memes, or vice versa.

"Stories" Section

Stories also have statistics. You can see how many times they were viewed, how many people responded, shared, or hid them. The last indicator is especially important: if many people hide stories, it means they are either too intrusive or not in line with audience interests.

There is a separate "Moments" section — these are collections of stories. Essentially, it's like everlasting stories, but with their own analytics: you can see how well the audience responds to a specific collection.

Clips and Videos

These tabs have the same logic. The top shows a summary of views and reactions, below — detailed statistics: who is watching, on which devices and platforms, which videos are leading in engagement.

This is very useful for experimenting with formats. It may turn out that clips gain reach but almost no engagement, while long videos, on the contrary, give more comments and discussions. Then you can adjust your strategy: make part of the content for reach, part for engagement.

Which metrics to focus on

To gather a report on the VK community, it is useful to focus on several metrics.

Unique Visitors

This is the number of different people who visited the community during the selected period. The same person is counted once in the statistics. This data shows real interest in your platform.

The main question here: do visits turn into subscriptions? If many people come in, but the audience is not growing, then there's something wrong with the first screen — cover, description, pinned post, or action button.

Subscription conversion is calculated simply: divide new subscribers by the number of unique visitors and multiply by 100%. If it comes out to less than 1–2%, it's worth thinking about how the audience perceives you.

Views

This metric shows how many times the community page was opened. One person can give several views. Here the number is not as important as the depth: divide views by unique visitors and see how much the audience is immersed in the content. If the coefficient is less than 1.3, then people come in and leave immediately. A normal level is about 1.5–2. If higher — that's a good sign: people are interested, they scroll, study, linger.

To increase depth, it's important that the community has a logical showcase: a pinned post, a convenient menu, material selections. Then the person won't stop at one glance but will scroll through.

Gender and Age

There's detailed demographics in the "Audience" tab. This data helps to understand if the real audience matches the expected one. Suppose you sell cosmetics, but the statistics show a skew towards men aged 35+. Something went wrong: either the ad is set up incorrectly, or the content itself attracts a different type of audience.

It's worth comparing not only the composition of visitors but also those who actually subscribe. Young people may glance but not stay. In this case, it's worth changing the presentation format: post more short videos, interactive content, use a lively language.

Geography

Below in the "Audience" section, there is a division by cities. This statistic helps to understand where the core audience lives.

Sometimes it turns out that most of the traffic comes not from Moscow, but for example, from Yekaterinburg or Krasnoyarsk. This is a reason to think about local campaigns: participating in city events, targeting specific regions. You can even adjust post timing — to match the timezone.

Devices

The list of devices is located next to the cities. It's simple here: which gadgets do visitors use.

The difference between desktop and mobile users sometimes affects conversions. If 80% of people access via phone, and the application form is long and inconvenient, you lose a significant portion of leads. For a mobile audience, you need short texts, vertical videos, one-tap buttons. If desktop users dominate, you can afford longreads and PDF files.

Subscribers and Dynamics

This is the most important block located in the "General" section in "Community". Graphs show the dynamics of subscriptions, unsubscriptions, and net gain. It's useful to look not only at the numbers but also at what they are associated with. Sudden growth? Most likely, there was an advertisement or viral post. A surge in unsubscriptions? Perhaps you overdid it with sales or sent an unfortunate mailing.

Important: about metrics

Do not consider each figure separately — what matters more is how they are related. For example, if unique visitors are growing, but subscriptions are not — the problem is in the first screen. If visits are stable, and views per person are increasing? This means the audience is engaging, and you need to expand the reach. Another case — mobile share is huge, but conversions are low. Solution: simplify the path for the smartphone.

How to automate statistics gathering

Reviewing VKontakte data manually is possible but time-consuming. Here, our Postmypost analytics and automation service comes to the rescue.

To get the report, open the "Analytics" section.

Click "Export".

Select social network and click "Create".

Final advice: sometimes the chart seems flat, but in reality, there are fluctuations of hundreds of people. Therefore, watch the numbers carefully. And always compare the same periods: week with week, month with month. Otherwise, it's easy to mistake a seasonal decline for a catastrophe.