Every SMM project requires not only a creative approach but also clearly defined tasks.
Specialists, whether they are copywriters, designers, or content managers, have their own unique perspective and approach to work. Therefore, if you just say, "We need engaging text for the newsletter," the result may be completely unpredictable.
What is "engaging text" for the newsletter? Every specialist interprets such guidance in their own way. One may create text with a clickbait headline, another may focus on the value of the offer.
Proper formulation of the technical task ensures 50% success in achieving the goal. In this article, we will share a technical task template that will help you clearly formulate tasks so that specialists can perform them effectively and in accordance with your expectations.
Structure of the Technical Task
The content of the technical task (TT) depends on the specialist you assign it to, as well as the specifics of their work. Nevertheless, there is a general structure that will help you create a clear and understandable TT. Let's examine each point with examples of good and bad formulations.
Title
Good example: "Creating content for an email campaign about a new product"
Bad example: "Text for email"
The title should be concise and clear enough to immediately understand what it is about. The bad example provides no information about the essence of the task.
Task Description
Good example: "Write text for an email campaign that presents our new product, includes its main advantages, and a call to action. Briefly describe in the first part of the letter the problems and needs that the product can solve. You may also add information that 93% of buyers are willing to recommend our product."
Bad example: "Selling new product in the text."
The first example clearly explains what exactly needs to be done and what elements should be included. The more specifics, the better.
Deadlines
Good example: "The task must be completed by February 3."
Bad example: "Do as soon as possible."
Indicating clear time frames helps the specialist plan their work. The good example provides a specific date, while the bad one leaves too much uncertainty.
Criteria for Success
Good example: "The text must contain at least 300 words, include at least three key advantages of the product, and have a call to action."
Bad example: "The text should be good."
Clear criteria for success allow assessing the completed work and avoiding misunderstandings. The bad example gives no information about what is considered a "good" text.
Sample Technical Task
1. Title
Creating 5 posts for Instagram about the new product
2. Task Description
It is necessary to develop 5 Instagram posts dedicated to our new product — organic tea. Each post should highlight the unique advantages of the product and attract the attention of the target audience. The themes for each post are as follows:
Post 1: Introduction to the product
- Brief description of tea
- Main ingredients and their benefits
- Call to action: "Try it today!"
Post 2: Health benefits
- Information on the beneficial properties of green tea
- How regular consumption can improve health
- Call to action
Post 3: Ways of preparation
- How to brew tea properly
- Suitable additives (lemon, honey, etc.)
- Call to action: "Share your recipes with us!"
Post 4: Customer feedback
- Selection of positive reviews from first buyers
- Add screenshots of reviews
- Thank the first buyers
Post 5: Special offer
- Information about the current promotion or discount on the product
- Participation conditions and offer validity period
- Call to action: "Don’t miss the opportunity, order now!"
3. Deadlines
The task must be completed by December 15.
4. Criteria for Success
- Each post must contain at least 600 characters. Check the post on a mobile screen: all text should fit with the image.
- Use appropriate hashtags (for example, #OrganicTea, #Health).
- Each post must include a clear call to action.
By following this structure and relying on the provided examples, you will be able to create an effective technical task that helps specialists work more productively, achieve better results, and save time on edits and additional explanations.
