It is very important to track mentions of your brand on social media, and here's why. First of all, it is necessary to realize that mentions of your brand are not limited to reviews you request from the audience. It is important to monitor every message, comment, and post that mentions your name, even if it is mentioned in passing. Why is this so important? Each mention is feedback, which means an opportunity to connect with the audience. People love being noticed, and by responding to their posts, you show that you value their opinion. However, it is equally important to keep track of negative reviews. If someone expresses dissatisfaction or criticism, silence may be perceived as indifference, and that is not what your business wants. It is important to respond to such reviews, acknowledge the problem, and show that you care. This approach not only helps to establish contact with dissatisfied clients but also demonstrates to everyone else that you are open to dialogue. Being "everywhere and nowhere" is not an option. If people are talking about your brand, it means you are also involved in it. Ignoring mentions about you creates the impression that your company is closed off and not interested in customer opinions. This can deter potential customers. People want to feel that their voice is heard and that their opinion matters to you. Moreover, your responses and reactions to mentions are an excellent way to get feedback and improve your offerings. If something is not going well, there might be flaws in your product that need attention. If customers say something you like, don't miss the opportunity to use it in your marketing strategies! **With Postmypost monitoring, you can track brand mentions from social networks in one place. Here's how to do it. ** To monitor brand reputation on social media, it is necessary to track brand mentions on social media to respond promptly to customer feedback and mentions, ultimately maintaining a positive brand image. **The first step is to connect social networks to Postmypost monitoring. ** 1. To connect accounts/groups/pages, go to the "Settings" section of the desired project and click the "Connect account" button. 2. Next, a window will open allowing you to select the social network. Click the "Connect" button below the icons of the necessary social networks. 3. After clicking the connect button, a request will open to grant access rights to the social network. Click the "Allow" button. 4. After your agreement, a list of accounts/groups/pages you manage will open *(this and the following points only concern VKontakte)*. Check the accounts/groups/pages you want to connect to the service, and click the "Connect" button. 5. Then a request for confirmation to publish stories and messages will open, which is what we need. Click "Confirm." 6. Give permission again in VKontakte. ## **How to respond to comments?** 1. Go to the "Monitoring" section. 2. Click the "Open thread" button under the selected comment. 3. In the field, write a comment and press the "Send" button. **Important! **If one post has two comments from different users, it will be two dialogues. If the same user leaves multiple comments in one post, it is one dialogue, i.e., one comment thread. **Using Postmypost monitoring, you won't miss a single mention!** The main goal of this section is to help you not miss anything. You can mark the comments you have replied to as completed by checking them next to the event. **You can also set filters for all comments and messages. ** If dialogues with users in private messages are part of sales or customer interaction, the ability to add tags to comments and messages will supplement and summarize client information for more effective work, and subsequently, filter dialogues by tags or marked "Important." You can add the name, phone number, email, and any notes for each dialogue. **How to tag a dialogue? ** You can tag any dialogue or mark it as important: 1. Open the "Monitoring" section. 2. Click the tag icon next to the desired dialogue. 3. Select the desired tag and click "Save" **Create "quick responses" for optimizing the process.** The quick response function allows you to use response templates for messages you receive from your clients. **To create quick responses: ** 1. Navigate to the settings of the desired project> sub-section "Quick responses". 2. Click the "Create" button. 3. Enter the text for the quick response. 4. Specify where the response will be used. 5. Click the "Save" button. **How to edit a created quick response? ** 1. Go to the settings of the necessary project. 2. Click the pencil icon next to the response that needs to be edited. You can change the response text and/or where it will be used. 3. Click the "Save" button. **With the Postmypost service, you can easily track all comments and messages in your social networks. Quick response to mentions = loyal audience. ** **And the first step to success in this matter is to set up mention monitoring in the Postmypost service. ** **For new users, there is a free period of 7 days. During this time, you can familiarize yourself with all the features of the service and determine if it suits you. ** **Monitoring comments with Postmypost is a simple, convenient, and effective way to monitor your audience's opinions and actively engage with them. This approach positively impacts your business. Don't miss the opportunity - connect Postmypost and feel how it changes your work! **